Our Reports
Published: May 2022

Nootropics & Adaptogens: Strategies and ingredients to deliver success in an emergent market

Every day, everywhere, more and more consumers are turning to foods and beverages to boost their memory, focus & attention and energy levels, and to help them sleep and manage their mood. Over the last few years leading-edge brands have introduced two new buzzwords to describe this space – nootropics and adaptogens: But while there’s strong consumer demand for their benefits, nootropic & adaptogenic brands mostly don’t perform as well as their owners hoped – in fact, most fail. This concise 22-page report explores why so many brands fail, what the success factors are, highlights the opportunities and how to avoid common pitfalls.

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Published: February 2022

Consumer Briefing: From protein to carbs, mood & mind to nutrient density – a 5-country survey of food & health behaviour

Consumer behaviours and attitudes around food and health grow ever more diverse. Each year, we take a close look at changes and developments in consumer sentiment by asking the consumers themselves, in 5 countries, how they’re eating and why. Based on interviews with 2,633 consumers equally split between the US, UK, Australia, Spain and Brazil.

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Published: January 2022

Strategies & Trends in Kids Nutrition 2022

Launching a kids nutrition product is one of the most attractive ideas – who doesn’t want to make a positive difference to children’s diets? But targeting kids is also one of the riskiest strategies in the food industry, with failure (or failing to grow beyond a niche) the most common outcome for kids brands. This report will help you maximise chances of success by showing you which consumer trends offer most growth opportunities and how to connect to them, what are the seven most effective strategies and what traps to avoid.

Price (PDF or PPT): US$620 £450 €540 NZ$900 AU$850 ¥65000

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Published: November 2021

10 Key Trends in Food, Nutrition & Health 2022

Everyone knows what the trends are in health & nutrition. But New Nutrition Business 10 Key Trends is the only document that identifies the most important growth trends – and it’s used by the smartest people in the business. The report spells out the strategies you can use to connect to the trends and create success. Unique in the food and beverage industry, it’s written in an interesting and engaging style by people who have industry experience and scientific knowledge, and who give real-world examples.

Price (PDF or PPT): US$775 £550 €630 NZ$970 AU$915 ¥75000

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Published: August 2021

Strategy Briefing: How health & nutrition trends can create success in the bakery category

With consumers increasingly avoiding carbs and sugar, it’s often claimed that the bakery category is under threat. But bakery has a major competitive advantage in health & wellness, which is its association with pleasure and indulgence. This versatile category is ideally positioned to tap into the most important consumer health interests to deliver new products – and better margins. In this 23-page briefing, we use real life examples to show how brands can negotiate the challenges and opportunities for bakery.

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Published: March 2021

Consumer Briefing: From meatless meals to cutting carbs – a 5-country survey of consumer behaviour in the pandemic year

Consumer behaviour is diverse – and often seemingly contradictory. Foods that improve mental wellbeing and skin health, as well as reducing carbohydrates and increasing fibre intake are high on consumers' priority lists. The 74 charts in this report provide a detailed picture of consumers' beliefs and attitudes about food, diet and nutrition, based on interviews with more than 3,000 consumers in the US, UK, Australia, Spain and Brazil.

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Published: November 2020

10 Key Trends in Food, Nutrition & Health 2021

This report is designed to help you develop your own ideas about what your options are, and make well-informed decisions. For two decades, hundreds of companies have used the New Nutrition Business 10 Key Trends as a practical tool to help formulate strategy and innovation planning. Companies from Japan to America, from Australia and New Zealand to Finland and Sweden, from Germany to South Korea, all rely on this document. Companies find themselves returning to 10 Key Trends for guidance and expert opinion over and again.

Price (PDF or PPT): US$775 £550 €630 NZ$970 AU$915 ¥75000

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Published: August 2020

Strategy Briefing: Nootropics – strategies and ingredients to deliver success in an emerging market

More and more people are turning to foods and beverages to boost their memory, focus, attention and energy levels – and, particularly during the pandemic, to manage their mood and wellbeing. Nootropics are substances taken to improve cognitive function or mental performance in healthy people. But while there’s strong consumer demand for their benefits, nootropic brands don’t perform as well as their owners hoped – in fact, most fail. This concise 15-page report explores why that is, highlighting common pitfalls.

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Published: July 2020

Cheese snacking: a game-changing opportunity in health and indulgence

Cheese snacking is one of the biggest opportunities for creative new product development, for business growth and improved profitability. People are increasingly embracing cheese as barriers to consumption fall – it’s no longer demonised for its fat and salt content. Cheese offers people a high-protein, low-sugar alternative to sweet or carb-heavy snacks. Whether you are in the dairy business or the snacking business, this concise report spells out the wealth of ways in which you can make a success with cheese snacking.

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Published: June 2020

20 opportunities to reinvent traditional foods

Most of the success stories in the business of food and health are about people taking a traditional food or ingredient and reinventing it. Companies often ask us how it is that some little-known traditional foods emerge, develop a health halo and become a hit with consumers. This report offers a checklist of the important steps in reinventing a traditional food, and 20 traditional foods with potential to be reinvented.

Price (PDF): US$650 £450 €525 NZ$890 AU$825 ¥69000

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