Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: November 2025
Case study: Lewis Road Creamery
LRC was a disruptor in the very traditional New Zealand dairy market when it first launched. It turned conventional dairy category wisdom on its head, avoiding mass marketing and focusing on value over volume.
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Published: November 2025
Case study: Tillamook ice cream (2025 update)
Tillamook has seen unique success in the ice cream space over the past few years, showing how a traditional ‘real food’ company can contribute to redefining the US ice cream space. It was the fastest-growing ice cream brand in the US in both 2023 and 2024.
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Published: November 2025
Case study: Raglan Food Company
This New Zealand producer of coconut yoghurt is “lifting the vibe on plant-based eating” and recently launched a “tribiotic” range with probiotics, prebiotics and postbiotics.
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Published: October 2025
Case study: Good Culture
Good Culture has hugely benefited from the cottage cheese trend, inviting consumers to “taste the obsession”. Thanks to simple yet effective communications and simple ingredient lists, the brand saw sales grow 75% to $187 million in 2025.
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Published: October 2025
Case study: The Collective
The Collective set out to shake up the dairy aisle with bold flavours, cheeky branding and a commitment to “Great Dairy, No Bull.” The brand’s recently launched More Than Protein range connects to the three biggest market trends.
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Published: October 2025
Case study: Straus Family Creamery
Straus Family Creamery has invested in a range of sustainability tools and practices and made its sustainability plan as replicable as possible, actively encouraging others to copy it. It is rewarded with loyal consumers despite selling at a premium price.
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Published: September 2025
Case study: Catalina Crunch
Catalina Crunch has grown into a $100M+ brand by reinventing nostalgic breakfast staples with better-for-you ingredients. Evolving from its keto roots, the company has recently changed its marketing strategy, winning consumers over with taste, crunch and transparency around its premium positioning.
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Published: September 2025
Case study: Legendary Foods
Legendary Foods is proof that with a clever strategy, explosive growth is possible even without traditional marketing. The company has grown from $6m to $120m in sales since 2021 by reinventing classic junk foods into high-protein, better-for-you alternatives.
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Published: September 2025
Case study: Poppi (2025 update)
Poppi shows how smart branding and indulgence-friendly innovation can disrupt even the most crowded category. It saw sales of $500m in 2024 and was recently acquired by PepsiCo for nearly $2bn.
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Published: August 2025
Case study: Simple Mills
With double digit growth every year since 2020, this maker of gluten-free bakery foods offers its consumers “purposeful foods” and was acquired for $795m earlier this year.
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