Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: April 2024
Case study: Tillamook ice cream
Tillamook has seen unique success in the ice cream space over the past few years, growing 19% in a category that only grew 3%. It shows the value of indulgence, naturalness, provenance and authenticity.
Download powerpoint
Published: April 2024
Case study: True Fruits
This disruptive and provocative brand of fruit smoothies and shots provides excellent lessons in using packaging as a core marketing channel. With sales up 13% since 2022, the brand is the market leader in chilled fruit in Germany.
Download powerpoint
Published: April 2024
Case study: Beyond Meat (2024 update)
Beyond Meat perfectly illustrates the challenges of the meat substitute category. In this 2024 update we explain why, with five lessons to learn from.
Download powerpoint
Published: March 2024
Case study: Moju
The UK's fastest growing soft drink brand in 2023, health shot brand Moju is a refreshing example of a young brand that has achieved a majority market share and significant sales growth without being premium priced.
Download powerpoint
Published: March 2024
Case study: Soreen (2024 update)
This traditional malt loaf brand is today an innovative actor that is disrupting the UK cake category with better-for-you options sold in snackable formats. Its sales have grown steadily for the past 10-15 years, much thanks to a complete rebranding in 2010.
Download powerpoint
Published: March 2024
Case study: Oatly (2024 update)
In this 2024 update we look at Oatly's financial performance in 2023, with rare improvements seen in some regions.
Download powerpoint
Published: February 2024
Case study: Goodles
Despite what the media might be telling you, companies in carbohydrate categories have bright prospects - and Goodles illustrates this. Their nutrient-dense, better-for-you mac and cheese give consumers ‘permission to indulge’ in a classic comfort food while helping them tune out ‘carb-negative’ messages from social and mainstream media.
Download powerpoint
Published: February 2024
Case study: Good Measure
Good Measure is perhaps one of the most successful brands to come out of General Mills’ internal venture studio G-works. Wanting to “mainstream a blood-sugar-friendly lifestyle”, the brand targets the small but growing number of health-forward consumers who are trying to reduce blood glucose spikes by the food choices they make.
Download powerpoint
Published: February 2024
Case study: Biotiful (2024 update)
The British kefir brand continues to grow and entered a new product category at the start of 2024. After a slow-down in sales growth in 2022, the brand saw an impressive 23% increase in revenue in 2023.
Download powerpoint
Published: January 2024
Case study: Olipop
Through clever marketing and flavour innovation, better-for-you prebiotic soda brand Olipop has built a strong reputation among young consumers. With sales exceeding $200m in 2023, it seems that beverages is one category where prebiotics may actually work.
Download powerpoint
