What’s the surprising food people want more of? How big is the GLP-1 consumer group – and how are they changing what they eat? And which consumers are trying to eat more fibre (a group that’s more than doubled in just two years)?

Our annual five-country survey tracks changes in consumer beliefs and behaviours around food, nutrition and health. We survey consumers in the USA, the UK, Australia, Spain and Brazil to find out: 

• what they’re eating – and what they’re avoiding eating
• where they look for food & health information
• what their attitudes are to protein, fat, digestive wellness, mood & mind and more
• how their preferences are changing year-to-year
• how their preferences differ by gender, by age and by country 

This report is based on interviews with 2,528 consumers and includes a special focus on younger consumers aged 18-34, and on older consumers aged 55-64. 

The data is laid out over 99 pages in 129 charts, with brief summaries and explanations. Available in PDF and Powerpoint so you can easily incorporate the charts into your own presentations.