Nutrition & health trend analysis for the food & beverage industry.
NNB August 2019 – Beverage Case Study
Despite its super-niche beginnings and a technical-sounding name, alkaline water is now a standard item in US supermarkets – even though the underpinning technology is beyond the understanding of most consumers. Its supposed benefits include energy and better digestion. Start-up Actiph is pioneering the alkaline water in Europe, and sales are surging beyond expectations.
Report – 10 Key Trends in Food, Nutrition & Health
NNB August 2019 – Dairy Case Study
Thanks to Halo Top, US consumers’ minds have been opened to “better for you” ice-cream. Sean Folkson recognized this and quickly switched his sleep-friendly bar concept to ice-cream, reasoning that it was smarter to create a product that chimed with existing consumer habits of eating ice-cream before bed and delivered on both taste and a sleep benefit.
NNB August 2019 – Editorial
Jeff Bezos, the billionaire founder of Amazon, is investing in a Chilean start-up that uses machine learning to create vegan alternatives to animal-based products. It’s one of many similar “vegan” investments by investors with a background in "tech", fuelled by their belief they can disrupt existing categories. It’s a belief that rests on certain assumptions – and they are about to learn how weak those assumptions are.
You would think that French people would love their local produce and want it flagged up in the supermarket. But for 20 years, supermarkets’ preference for mass brands and low prices has progressively pushed ‘local’ to the edge of extinction. Now, thanks to consumers rejecting the bland uniformity of globalisation, provenance is staging a powerful comeback.
Podcast – adult trends migrate to kids' market
The market for healthier foods for kids is crowded with brands that have little to differentiate them, it’s hyper-competitive and now – just like any other category – it’s one where parents are increasingly willing to turn to the discounters, whose products are just as good as those from leading brands. So what can companies do?
NNB August 2019 – Lead Story
The reinvention of the ice-cream category is being led by products that promise to help people both manage their weight and enjoy a good-tasting, indulgent dessert. But companies tempted by this rejuvenation of the category need to think carefully before they bring other health and wellness trends to ice-cream as few are as compelling as weight management and ‘permission to indulge’.