Every year we aim to entertain and inform our customers with the New Nutrition Business annual analysis of the Key Trends in the Business of Food, Nutrition & Health. If you want to know what trends will be creating opportunities and challenges for your business in the years ahead, you will find them here, as well as some practical advice about how companies are successfully responding to these trends – and what you can take from these for your own business.

If you have any doubts about the growth potential of the fermented foods trend, dismiss them now. The sign that fermentation has reached its tipping point came with the decision by PepsiCo, the world's second-biggest food and beverage company, to acquire fermented drinks maker KeVita.

"I like to study failure." So said the world's third richest man, Warren Buffet, speaking at a Coca-Cola shareholder's conference. It is true that examining the most common mistakes that companies make enables you to avoid them. The smartest people know that studying the failures of others teaches us how to succeed. This is the 3rd edition of our massively popular and unique Failures report. A fully-updated analysis, featuring 10 completely new case studies, it incorporates the latest thinking about what causes failure and what cultivates success.