What are the biggest growth trends in food & health?
NNB June 2019 - Ingredient Case Study
Mushrooms are being hailed as the latest wonder ingredient, with new mushroom-based products including coffee, jerky, burger patties – even packaging. What makes mushrooms such a versatile ingredient, and why the sudden surge in interest?
As we predicted back in 2013, coffee – the original energy drink – is being reinvented for a new generation. The pace of change is accelerating, new types of coffee-based products are proliferating and a brief window of opportunity remains open for innovation.
NNB June 2019 – Grain-free case study
Consumers have long held negative perceptions of the quality and taste of frozen foods. But in 2018, sales volumes of frozen foods grew for the first time in five years, outpacing total store and fresh sales. Frozen is making a big comeback and is on the radar of major brands, from new entrants to those with big frozen portfolios – and some are trying to disrupt entire categories with an entirely new “frozen approach”.
NNB June 2019 – Sports nutrition case study
NNB June 2019 – Medical foods case study
Hormel’s home-delivered collections of pureed foods are highly processed and would make a paleo or keto devotee run for the hills. But Thick & Easy provides a very palatable new option for medical patients who have difficulty swallowing because of various conditions – and whose numbers are swelling as the US population ages.