Connect your strategy to the food & drink trends that matter
Podcast: Lab-made meat - another avalanche of hype?
Connecting to the key trends: More is more!
Podcast: The biggest failure in food industry history - part 2
“How have the 10 Key Trends evolved over the years?
Podcast: Nutriflaw? The 10 ways that Europe's Nutri-Score fails
10 Key Trends 2019 (Japanese)
Trending reports
Consumer food & health attitudes 2024
If you want to link your strategy to the most powerful consumer trends, you need to know what consumers are thinking about how and what they eat.  Our five-country survey, published each year, tracks long-term changes in consumer beliefs about food, nutrition and health. 
10 Key Trends in Food, Nutrition and Health 2024
Aligning your business with what consumers really want is the strongest basis for success. But what consumers want is evolving. Our annual report – now in its 25th year – charts the shifting sands of consumer needs, motivation and fashion.
Seed oils – the next free-from?
After 50 years of being promoted as one of the healthiest choices consumers can make, vegetable oils – the name used to describe the seed oils sunflower, canola and soy – are in trouble. A small but fast-growing percentage of consumers in the US and Europe are trying to avoid them. It’s an emergent free-from, but these free-froms have a habit of growing and becoming important in strategy. This Strategy Briefing explains the consumer and scientific concerns, sets out five steps companies can take, and shows what companies are doing to connect to this emergent consumer need.