This is the most useful report you will read all year. It will enable you to understand the most important shifts in health and nutrition, how they are changing the food and beverage market, and what the opportunities are.

The internet has become the key way for consumers to learn about food, nutrition and health, and to share interesting new ingredients. Whether you are a product developer trying to select new ingredients or an ingredient supplier trying to figure out commercialisation strategy, it’s important to keep an eye on how health ingredients are discussed in social media.

Snackification has become one of the biggest drivers of change and opportunity in the food industry. Snacking, mini-meals and food on-the-go are at the centre of consumer preferences, with novelty-seeking consumers willing to try out new tastes, new ingredients and new product types. Thanks to innovation by both start-ups and big brands, people can buy snack types that would have been almost unimaginable five or 10 years ago. And they are willing to pay a premium if they taste good.