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Good Measure is perhaps one of the most successful brands to come out of General Mills’ internal venture studio G-works. Wanting to “mainstream a blood-sugar-friendly lifestyle”, the brand targets the small but growing number of health-forward consumers who are trying to reduce blood glucose spikes by the food choices they make.
Supermarket sales data from Nielsen, published each year in the UK trade journal The Grocer, provides a reliable indicator of how the brands that are most connected to the consumer growth trends are the ones that deliver the most consistent sales growth – even in periods when consumer budgets are stretched.
In a collaboration that is one of the first of its kind, premium UK retailer Marks & Spencer (M&S) has teamed up with personalised nutrition company Zoe to launch a "gut shot". It is the first Zoe-branded food product to hit the market, and the first time that Marks & Spencer has partnered with a personalised nutrition company.
After an initial setback on Shark Tank, a start-up high protein beverage brand has bounced back, gaining investment from experienced food entrepreneurs, growing its grocery store listings and its social media following and being embraced sports enthusiasts. A tie-in with Mixed Martial Arts has proven a particularly smart move.
The aim of this unique report is to help your business to succeed. Kids nutrition is an area with some very specific opportunities and challenges and understanding the direction of travel of the consumer trends is a super-power for food industry executives. We have written this report to help you develop your own super-power.
Mood & Mind
IQ Bar has made itself stand out in the crowded US snack bar market with its focus on brain nutrients. The reward is growing retail distribution and more than $10 million in funding to fuel growth, from big names like Lotus Bakeries and Circle Up, which uses machine learning to analyse the market potential of its investments.
There’s a strong tendency among food industry executives and dietitians to imagine that social media is a source of misleading “misinformation” on food and health, leading consumers astray in their health choices.