Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Sports positioning and permission to indulge are two of the most powerful strategies a food brand can adopt in today’s market - and Soreen has reinvented itself as a thriving brand by adopting both. It had sales growth of 5.4% in 2019 – in a category that grew by only 2% in the same year.Download powerpoint
Plant-based meat alternative company Vivera recently went through a major rebranding - even though the brand was already thriving. The new Vivera connects to the Sustainability trend more strongly than ever before, and aims to inspire flexitarians to join "The Goodness Revolution".Download powerpoint
Dairy: Mossgiel Farm
Can a business be based on sustainability? Scottish dairy company Mossgiel Farm suggests that the answer to that question is ‘yes’. Bryce Cunningham has built Mossgiel Farm’s brand identity on sustainability and provenance and saw sales grow by over 100% in 2019.Download powerpoint
A family company from a tiny town in the north of Sweden has grown into the third biggest bread company on the Swedish market. With a strong focus on provenance and sustainability, Polarbröd sold nearly $100m worth of bread last year - including ready-to-eat sandwiches with reindeer meat.Download powerpoint
Spreads: Pic's Peanut Butter
Bruce 'Pic' Picot set up Pic's Peanut Butter at the age of 55, after being diagnosed with a disease that put an end to his career as a sailing instructor. The company is today the best selling peanut butter brand in New Zealand, with revenue growth of 209% in the past three years.Download powerpoint