Case Studies

Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.

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Published: April 2020

Plant-based: Quorn

The 35 year old mycoprotein brand connects to five key trends and recently repositioned itself as an environmentally sustainable option. It invested heavily in NPD in 2019, entering several new categories.

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Published: April 2020

Grains: Verival

A pioneer of organic cereal in Austria in the 1980s has evolved into an innovative cereal brand that offers on-trend products such as grain-free sport muesli and broccoli porridge.

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Published: April 2020

Failure case study: Drinkfinity

This PepsiCo e-commerce brand of customised better-for-you beverages appears to have vanished into thin air, leaving confused and angry consumers behind.

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Published: March 2020

Bakery: Soreen

Sports positioning and permission to indulge are two of the most powerful strategies a food brand can adopt in today’s market - and Soreen has reinvented itself as a thriving brand by adopting both. It had sales growth of 5.4% in 2019 – in a category that grew by only 2% in the same year.

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Published: March 2020

Plant-based: Vivera

Plant-based meat alternative company Vivera recently went through a major rebranding - even though the brand was already thriving. The new Vivera connects to the Sustainability trend more strongly than ever before, and aims to inspire flexitarians to join "The Goodness Revolution". 

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Published: March 2020

Dairy: Mossgiel Farm

Can a business be based on sustainability? Scottish dairy company Mossgiel Farm suggests that the answer to that question is ‘yes’. Bryce Cunningham has built Mossgiel Farm’s brand identity on sustainability and provenance and saw sales grow by over 100% in 2019. 

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Published: February 2020

Bakery: Polarbröd

A family company from a tiny town in the north of Sweden has grown into the third biggest bread company on the Swedish market. With a strong focus on provenance and sustainability, Polarbröd sold nearly $100m worth of bread last year - including ready-to-eat sandwiches with reindeer meat. 

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Published: February 2020

Plant-based: Gosh

What started as a humble deli in London has grown to become the UK's 8th biggest meat-free brand. Gosh's revenue is approaching $20m and many signs indicate that the independent brand might be preparing for a sale. 

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Published: February 2020

Spreads: Pic's Peanut Butter

Bruce 'Pic' Picot set up Pic's Peanut Butter at the age of 55, after being diagnosed with a disease that put an end to his career as a sailing instructor. The company is today the best selling peanut butter brand in New Zealand, with revenue growth of 209% in the past three years.

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Published: January 2020

Bakery: Nairn's

Founded in 1896, Nairn’s has grown to become one of the UK’s biggest free-from brands. The Scottish oatcake company specialises in gluten-free and connects to an impressive nine of our identified key trends and mega trends for 2020.

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