Connecting to the key trends: More is more!
Tue, Sep 30, 2025
In a few weeks' time, we will publish the 2026 edition of our annual flagship report 10 Key Trends Report – now in its 27th year! We’re working hard behind the scenes to deliver a unique report filled to the brim with actionable insights that will tell you not only what the most important trends are – but also how to align your strategy with them.
While you wait, allow us to remind you of the importance of the key trends and how more sometimes actually is more, especially when it comes to trend connection:
Recent blogs
Bel buys into kids brain brand
Leading edge kids brand embraces bone broth and probiotics
No chocolate snack for a “chill vibe”
Cottage cheese reinvented for “modern protein era”
Animal-free dairy proteins: disconnection from food culture puts a lid on the technology
Yakult splashes into plant-based beverages in Europe
When juice meets GLP-1
Can Danone compete with Huel and Athletic Greens?
Energy tops the list of health benefits Americans seek from their diet
Plant-based pioneer embraces "high-quality dairy protein" superfood
