Case Studies

Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.

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Published: March 2019

Case study: Fresh Fitness Food

Born out of a frustration with the lack of access to tailored nutrition in London, Fresh Fitness Food today serves 10 cities across the UK with personalised meals delivered on a daily basis. With a strong focus on fitness and health the brand targets the busy, health-aware consumer looking to have all their meals personalised and freshly prepared for them. 

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Published: November 2020

Case study: Fresheasy

South Korea's number one meal kit delivery service wants to “free the world of cooking” and shows how Covid-19 has forced a pivot in strategy. 

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Published: June 2019

Case study: Gainomax

An entrepreneur saw a medical product’s potential for sports nutrition and created Gainomax in 1990. The brand is today owned by major Swedish dairy cooperative Norrmejerier and has grown to become the most well-known sports nutrition brand in Sweden.

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Published: January 2023

Case study: Ginsters

Ginsters is the Cornwall-based maker of savoury pastries that has seen great success thanks to significant investment in NPD, thereby ensuring it remains interesting and relevant in the minds of the consumers.

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Published: November 2017

Case Study: Good Thins

Good Thins was Mondelez’ first new product line since Belvita in 2012, and their first savoury snack brand in more than a decade. The line was created in response to consumer demand for snacks that start with real ingredients combined with intriguing flavours, baked thin and crispy.

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Published: February 2020

Case study: Gosh

What started as a humble deli in London has grown to become the UK's 8th biggest meat-free brand. Gosh's revenue is approaching $20m and many signs indicate that the independent brand might be preparing for a sale. 

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Published: May 2020

Case study: Gousto

Gousto is one of the main meal delivery service brands on the UK market and has raised over £130m ($162m/€149m) in external investment. The company achieved profitability for the first time in Q4 of 2019, having doubled its revenue in the same year. 

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Published: June 2021

Case study: Graze (2021 update)

Graze is one of many companies that saw success during 2020 thanks to a strong DTC strategy. Since its acquisition by Unilever in 2019 the company has exited the US market, instead focusing its efforts on Europe. 

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Published: March 2019

Case study: Grenade

With a focus on eye-catching packaging and disruptive marketing, Grenade has grown to become the 9th fastest growing company in the UK. Launched in 2010, the brand now enjoys sales just shy of $50m and its low carb, high protein products are available in around 80 countries worldwide. 

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Published: December 2021

Case study: GT Living Foods

GT Living Foods is the 25 year old company that essentially created the $1.3bn kombucha category in the US. It remains the market leader today and had sales of around $300m in 2020.

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