Hybrid strategy – harnessing the health halo of plants
Wed, Jan 29, 2020
We are standing at Day 1 of a new growth opportunity. Hybrid foods, which blend plants (mostly vegetables) with another food such as dairy, meat, bread and bakery, offer innovation opportunities in most categories. They’re a creative way to connect to the plants trend, appeal widely to consumers, and often earn premium prices.
Our new 17-page strategy briefing details the opportunity in five categories – snacking, bakery, breakfast cereals, meat and dairy. It looks at how brands are successfully adopting a hybrid strategy to create new segments in existing categories.
Get your copy here: https://www.new-nutrition.com/nnbReport/display/159
Recent blogs
Cottage cheese and collagen boosts ultra-high protein ice cream
Fibre-filled fika soars in Sweden
Blueberries and broccoli bring happiness, shows new survey
Creatine yoghurt, salty protein bars and tinned fish: Observations from Portugal
Interest in meat leaps down under
Adaptogens enter the meat alternatives space
Beer for better sports performance?
Prebiotic pitch falls flat in meals & sauces
Danone highlights plant-based gap between attitude and experience
Oat Cult offers “overnight oats without the sacrifice”
