People want more plants in their diet – but they want their plants alongside their favourite meats. And what they want much, much more than anything else is convenience. Meat snacks deliver on both. And as the below data (sourced from IRI) shows, the meat snacks category is growing so strongly that the much-hyped meat substitutes category is being left behind.

Not only is the meat snack market growing at a healthy rate, it is very profitable since meat snacks tend to be made with the less premium cuts of meat that might otherwise go to waste. And the less-sugar, low-carb and high-protein trends are also helping meat snacks. 

 Meat snacks may be more on-trend than plant-based!