For the past 40 years the food industry has focused on taking out fats from foods – particularly saturated fats. For the next 40 years we will be working on how to add them back – or at least leave alone what is naturally present.

As the chart below shows, consumers have increasingly positive perceptions of many types of fat. The number of people who consider full-fat yoghurt to be a healthy source of fat has increased by 6 percentage points since 2018, while that for cheese and peanut butter has grown by a whopping 14 percentage points, respectively.

There is a lot of commonality across cultures in views about whether some fats are healthy or unhealthy. There are also noticeable differences – Spanish people are much more positive about full-fat yoghurt than Americans, for example. 

Overall, younger consumers in particular are losing their fear of fat. In our 5-country consumer survey 27% say they are trying to consume more “healthy fats” – up from 21% two years ago.

Get the report and learn more here: https://www.new-nutrition.com/nnbReport/display/351