A gamified approach to improving public health Kefir leader launches “a powerful trifecta” of protein, creatine and probiotics Prebiotic protein ice cream encourages women to rethink indulgence Connecting to the key trends: More is more! The rebirth of fat has only just begun Big, bold claims headline the launch of "the first and only longevity bar" GLP-1: How to turn a threat into an opportunity Could a local herb be a solution to the matcha shortage? Culture, habits and negative perceptions hinder adoption of plant-based substitutes Cheese meets coffee in protected traditional food