Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: January 2019
Case study: Barebells
Sweden's leading brand of protein bars launched in 2016, and made an impressive $8.1 million in its first year on the market. The products are now available in 8 markets across Europe and have become popular among athletes and health-conscious consumers.
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Published: January 2019
Case study: P3
Combining products from Kraft’s most protein-rich brands, the convenient multi-compartment snack trays from P3 have become immensly popular and sales have surged by over 150% since launch.
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Published: January 2019
Case study: ThinkThin
In the 19 years since launch, ThinkThin has grown to become a $180 million brand by selling high-protein and low-sugar products aimed at women.
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Published: December 2018
Case study: Hippeas
Hippeas has been quoted as being one of the fastest growing natural snacking brands in the world. The brand's founder, Livio Bisterzo, was inspired by the trend for plant-based and nutrient-dense snacking and Hippeas has grown to become a $30m+ brand in two years.
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Published: December 2018
Case study: Labnosh
Taking inspiration from US-based Soylent, university friends James Park and Yun Sei-Yeoung founded Labnosh in Seoul in 2014. Labnosh targets Millennials with their "futuristic food alternative" and managed to grow their sales by over 300% in 2016-2017.
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Published: December 2018
Case study: Bol
When Innocent withdrew its Veg Pots range in 2014, Innocent employee Paul Brown decided to start his own company and launch the concept that way instead. Bol was born. Brown capitalised on consumers’ familiarity with the Innocent products, and Bol is set to double its sales to reach over $12m this year.
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Published: December 2018
Case study: Ape
After realising that university was not for him, 19 year old Zack Nathan founded Ape in 2014. The brand soon secured listings with many key retailers in the UK, and Ape sold an approximate $1.3 million worth of coconut snacks in 2017.
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Published: November 2018
Case study: Health Warrior
Health Warrior has built their business on chia seeds and offers bars, protein powders and cake mixtures across the US. The brand was acquired by PepsiCo in October 2018, representing one of PepsiCo's biggest plays in better-for-you snacks.
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Published: November 2018
Case study: Oomi
With the world's first fish protein-based noodles, Oomi connects to at least two key trends: the protein trend and the better carbs trend. The brand was listed in four major supermarkets in the UK within two years of launch, promoting the product mainly for its nutritional values.
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Published: November 2018
Case study: Blue Hill
Blue Hill Yogurt was the result of restauranteur David Barber’s attempt to take what was a popular side dish at his high-end New York restaurant, and launch it as a snacking product in US retailers. Blue Hill joined major brands such as Chobani and Dannon in attempting to popularise savoury yoghurt in the US market, but the idea was not a success for either of them.
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