Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: April 2021
Case study: Happy Monkey
Happy Monkey is a rare example of a company that has managed to survive in the intensely competitive and difficult market segment that is kids nutrition. The company was one of the fastest growing smoothie brands in the UK during 2020 with retail sales growing by more than 50%.
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Published: April 2021
Case study: Pip & Nut (2021 update)
The UK's fastest growing nut butter brand grew strongly during the Covid-19 pandemic and saw revenue increase by 57.4%. But Pip & Nut is also an example of how hard it can be to grow beyond a niche in a crowded, intensively competitive and creative market like nut butters.
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Published: March 2021
Case study: Linas Matkasse
This meal kit pioneer launched in 2008 and acted as a role model for industry giants such as Hello Fresh and Blue Apron. The Swedish company says its customer base tripled during the pandemic and its 2020 revenue exceeded $140m.
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Published: March 2021
Case study: Essentia
Essentia became the pioneer in alkaline water when it launched in 1998. 23 years later it remains the market leader and the business was sold to Nestlé earlier this month.
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Published: March 2021
Case study: Moma (2021 update)
Since we last wrote about this British breakfast brand its sales have grown by 22% and it has forayed beyond breakfast products to enter the oat milk space.
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Published: February 2021
Case study: Letti A2
Brazil's first A2 dairy brand launched in 2018 and has come far thanks to a marketing strategy that focuses on provenance, freshness and digestive wellness.
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Published: February 2021
Case study: DoBem
This Ambev-owned Brazilian beverage brand has adopted a DTC approach in the face of Covid-19 and is popular with kids and young adults alike. But the DoBem story also shows that even for a popular and established brand, brand extension can be difficult to get right.
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Published: February 2021
Case study: Lily's Sweets
Lily's Sweets is the fastest growing brand in the sugar-free chocolate category in the US and is a great example of how far striking packaging can get you.
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Published: January 2021
Case study: Biotiful (2021 update)
This British kefir brand is an example of a brand that, thanks to being in tune with the market, was able to quickly pivot on strategy to meet consumer demand during Covid-19. It shifted its focus from digestive wellness to immunity and as a result, it grew its sales by nearly 50% during 2020.
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Published: January 2021
Case study: LivUp
This Brazilian ready meal brand relies on direct-to-consumer as its main channel and targets busy professionals with its ultra-frozen meals made from ingredients sourced from small local suppliers. After only four years on the market, the brand already has annual revenue of $10m+.
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