Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: January 2024
Case study: Bol
Bol connects to one of the most important growth trends today: Plants Made Convenient. The brand is the result of Coca Cola-owned Innocent abandoning its veg pots idea and an employee taking it on to start his own company instead.
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Published: January 2024
Case study: Charlie Bigham's (2024 update)
Charlie Bigham’s has redefined the UK’s ready meal category. It is proof that it is possible to succeed despite selling your products at a 100%+ price premium, and despite being told by supermarket executives that your strategy needs to change.
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Published: December 2023
Case study: Slate
Slate was launched with the aim to boost milk consumption in the US and bring innovation to the chocolate milk category with a better-for-you chocolate milk targeted at adults. The brand has raised $25m in investment so far and grew its retailer presence from 300 in 2020 to 12,000 in 2023.
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Published: December 2023
Case study: PopCorners
With a revenue of $311 million, PopCorners is the third biggest corn snack brand in the US and has succeeded mostly thanks to a focus on the ever-important taste and texture.
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Published: December 2023
Case study: Yakult (2023 update)
Yakult is one of the world’s oldest and most successful health brands. It has demonstrated the benefits of a highly-focused strategy and there are 4 important lessons from this extraordinary success story.
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Published: November 2023
Case study: Wipala
This Ecuadorian brand started as a university project and has evolved into a growing snacking business that connects to many of the most important market trends and proves the value of transparency.
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Published: November 2023
Case study: Zrou
This Chinese maker of plant-based meat alternatives has created success by connecting the product to professional chefs and by constantly bringing out new products, thereby appealing to the Chinese consumer's ever-changing tastes and interests.
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Published: November 2023
Case study: Graze (2023 update)
The Unilever-owned snacking company continues to struggle to get its sales back to pre-Covid and pre-acquisition levels. The brand started to lose money in 2019 and has not made a profit since. It’s a reminder that the snacking category has seen so many new brands and products over the last 15 years that it is now over-crowded and fiercely competitive.
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Published: October 2023
Case study: Laird Superfood (2023 update)
This maker of functional plant-based creamers and coffee saw impressive growth in its first seven years on the market, but has now stalled. Laird Superfood illustrates the value of a personal brand, and the vulnerability of basing your value proposition on ingredients.
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Published: October 2023
Case study: Morinaga Lactoferrin yoghurt
Morinaga’s lactoferrin yoghurt is one of the few functional yoghurts to succeed in Japan without FFC (Foods with Function Claims). Driven by research and consumer education the product has managed to establish itself in the market, but will need to increase its differentiation to survive in the coming years.
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