Case Studies

Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.

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Published: February 2024

Case study: Goodles

Despite what the media might be telling you, companies in carbohydrate categories have bright prospects - and Goodles illustrates this. Their nutrient-dense, better-for-you mac and cheese give consumers ‘permission to indulge’ in a classic comfort food while helping them tune out ‘carb-negative’ messages from social and mainstream media. 

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Published: February 2024

Case study: Good Measure

Good Measure is perhaps one of the most successful brands to come out of General Mills’ internal venture studio G-works. Wanting to “mainstream a blood-sugar-friendly lifestyle”, the brand targets the small but growing number of health-forward consumers who are trying to reduce blood glucose spikes by the food choices they make.

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Published: February 2024

Case study: Biotiful (2024 update)

The British kefir brand continues to grow and entered a new product category at the start of 2024. After a slow-down in sales growth in 2022, the brand saw an impressive 23% increase in revenue in 2023. 

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Published: January 2024

Case study: Olipop

Through clever marketing and flavour innovation, better-for-you prebiotic soda brand Olipop has built a strong reputation among young consumers. With sales exceeding $200m in 2023, it seems that beverages is one category where prebiotics may actually work.

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Published: January 2024

Case study: Bol

Bol connects to one of the most important growth trends today: Plants Made Convenient. The brand is the result of Coca Cola-owned Innocent abandoning its veg pots idea and an employee taking it on to start his own company instead. 

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Published: January 2024

Case study: Charlie Bigham's (2024 update)

Charlie Bigham’s has redefined the UK’s ready meal category. It is proof that it is possible to succeed despite selling your products at a 100%+ price premium, and despite being told by supermarket executives that your strategy needs to change.  

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Published: December 2023

Case study: Slate

Slate was launched with the aim to boost milk consumption in the US and bring innovation to the chocolate milk category with a better-for-you chocolate milk targeted at adults. The brand has raised $25m in investment so far and grew its retailer presence from 300 in 2020 to 12,000 in 2023.

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Published: December 2023

Case study: PopCorners

With a revenue of $311 million, PopCorners is the third biggest corn snack brand in the US and has succeeded mostly thanks to a focus on the ever-important taste and texture. 

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Published: December 2023

Case study: Yakult (2023 update)

Yakult is one of the world’s oldest and most successful health brands. It has demonstrated the benefits of a highly-focused strategy and there are 4 important lessons from this extraordinary success story.

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Published: November 2023

Case study: Wipala

This Ecuadorian brand started as a university project and has evolved into a growing snacking business that connects to many of the most important market trends and proves the value of transparency. 

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