Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: September 2025
Case study: Catalina Crunch
Catalina Crunch has grown into a $100M+ brand by reinventing nostalgic breakfast staples with better-for-you ingredients. Evolving from its keto roots, the company has recently changed its marketing strategy, winning consumers over with taste, crunch and transparency around its premium positioning.
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Published: September 2025
Case study: Legendary Foods
Legendary Foods is proof that with a clever strategy, explosive growth is possible even without traditional marketing. The company has grown from $6m to $120m in sales since 2021 by reinventing classic junk foods into high-protein, better-for-you alternatives.
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Published: September 2025
Case study: Poppi (2025 update)
Poppi shows how smart branding and indulgence-friendly innovation can disrupt even the most crowded category. It saw sales of $500m in 2024 and was recently acquired by PepsiCo for nearly $2bn.
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Published: August 2025
Case study: Simple Mills
With double digit growth every year since 2020, this maker of gluten-free bakery foods offers its consumers “purposeful foods” and was acquired for $795m earlier this year.
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Published: August 2025
Case study: Arctic Zero
Claiming to be the first of its kind, Arctic Zero uses faba beans to create its low-carb, vegan ice cream alternative.
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Published: August 2025
Case study: Golden Island
One of the top performers on Circana's New Product Pacesetters list in 2024, this Korean barbecue-inspired jerky brand is a reminder of what US consumers want most.
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Published: July 2025
Case study: La Fermière
This family-owned yoghurt producer has seen significant success in the US and is proof that it is possible for even a significantly premium priced brand to grow steadily in times of economic instability, even in a category that is in decline.
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Published: July 2025
Case study: Pändy
A market leader in better-for-you confectionery, this Swedish start-up is a reminder that most consumers don’t want ‘disruptive’ when it comes to food. The company doubled its sales in 2022 and again in 2024.
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Published: July 2025
Case study: Alani Nu
With its energy drinks and sports nutrition targeted at women, Alani Nu has managed to crack the code to a segment of the market that hundreds of brands have unsuccessfully tried to appeal to for 20 years.
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Published: June 2025
Case study: Fairlife
Fairlife, one of Coca-Cola’s best-performing brands, is the American dairy industry’s successful response to the rise of plant milks. It has reinvented the US lactose-free milk category, driving total sales of lactose-free milk past $2.2 billion in 2024.
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