Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: August 2025
Case study: Simple Mills
With double digit growth every year since 2020, this maker of gluten-free bakery foods offers its consumers “purposeful foods” and was acquired for $795m earlier this year.
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Published: August 2025
Case study: Arctic Zero
Claiming to be the first of its kind, Arctic Zero uses faba beans to create its low-carb, vegan ice cream alternative.
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Published: August 2025
Case study: Golden Island
One of the top performers on Circana's New Product Pacesetters list in 2024, this Korean barbecue-inspired jerky brand is a reminder of what US consumers want most.
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Published: July 2025
Case study: La Fermière
This family-owned yoghurt producer has seen significant success in the US and is proof that it is possible for even a significantly premium priced brand to grow steadily in times of economic instability, even in a category that is in decline.
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Published: July 2025
Case study: Pändy
A market leader in better-for-you confectionery, this Swedish start-up is a reminder that most consumers don’t want ‘disruptive’ when it comes to food. The company doubled its sales in 2022 and again in 2024.
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Published: July 2025
Case study: Alani Nu
With its energy drinks and sports nutrition targeted at women, Alani Nu has managed to crack the code to a segment of the market that hundreds of brands have unsuccessfully tried to appeal to for 20 years.
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Published: June 2025
Case study: Fairlife
Fairlife, one of Coca-Cola’s best-performing brands, is the American dairy industry’s successful response to the rise of plant milks. It has reinvented the US lactose-free milk category, driving total sales of lactose-free milk past $2.2 billion in 2024.
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Published: June 2025
Case study: Fage
Fage was the pioneer of Greek-style yoghurt in the US and many other key markets. While other brands may have made more noise over the years, Fage has rested comfortably in its strong Greek roots and been rewarded with growing sales and profitability.
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Published: June 2025
Case study: Biotiful (2025 update)
Biotiful can be credited for creating the kefir category in the UK – a category that it now has a 60-70% market share of, despite fierce competition. The business was acquired by Müller Dairy in April 2025, believed to be worth around £115m.
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Published: May 2025
Case study: Beyond Meat (2025 update)
The plant-based meat maker continues to struggle, mostly because it ignores consumers’ desire for whole, unprocessed foods. The company has yet to make a profit, almost 15 years after its first product launch.
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