Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: February 2026
Case study: Bachan's
Bachan’s has turned a grandmother’s Japanese barbecue recipe into a premium, standout sauce, blending authenticity and bold flavour. By reinventing a traditional category, the brand has carved out a niche that commands a premium and drives rapid growth.
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Published: February 2026
Case study: Cook (2026 update)
COOK makes hand-prepared frozen meals a premium everyday convenience, combining great taste with options for different dietary needs. By focusing on everyday meals and innovating in-store and online, it stands out while reinforcing its premium positioning.
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Published: February 2026
Case study: Biotiful (2026 update)
Biotiful reinvented the traditional Eastern European drink kefir for the UK, creating a premium gut-health brand with broad appeal. By connecting to trends like protein and indulgence, it has built a profitable, category-leading business.
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Published: January 2026
Case study: Carman's
Carman's has grown from a small Australian muesli business into a nearly AUD 200m brand by pairing rapid innovation with a focus on tasty food made from real ingredients.The brand has expanded across nine categories and continues to hold its own against global cereal giants.
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Published: January 2026
Case study: Ratio
Ratio has evolved from General Mills’ keto-focused yoghurt line into a broader, protein-led brand built around “doing the maths” for health-conscious consumers. By moving beyond keto and launching quietly GLP-1-friendly products like Pro-Fiber, Ratio is extending its reach and future-proofing growth without tying itself too closely to a single diet trend.
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Published: January 2026
Case study: Siete Foods
Siete Foods scaled from a family-run Texas startup into a $500m brand by pairing authentic Mexican-American heritage with great-tasting, grain-free staples. Clear health cues like gluten-free, avocado oil and “fewer, better” carbs helped it justify a super-premium position, culminating in a $1.2bn acquisition by PepsiCo in 2025.
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Published: December 2025
Case study: Olyra
Olyra is a Greek company that’s making waves in the US market with its ancient grains-boosted breakfast biscuits. The brand provides lessons in the value of humility, rebranding and listening to your customers.
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Published: December 2025
Case study: Maeil DoYou
Maeil DoYou Lentil from one of Korea’s leading dairy companies combines soy with lentils in a plant-based beverage. The product has a strong fit with the Korean convenience culture and sold out within one week of launch.
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Published: December 2025
Case study: Peperami
Peperami is the UK’s top-selling chilled meat snack. Its success directly reflects on consumers’ love of animal protein, interest in high-quality protein and their desire for convenient snacks with less sugar.
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Published: November 2025
Case study: Lewis Road Creamery
LRC was a disruptor in the very traditional New Zealand dairy market when it first launched. It turned conventional dairy category wisdom on its head, avoiding mass marketing and focusing on value over volume.
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