Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: November 2017
Case Study: Good Thins
Good Thins was Mondelez’ first new product line since Belvita in 2012, and their first savoury snack brand in more than a decade. The line was created in response to consumer demand for snacks that start with real ingredients combined with intriguing flavours, baked thin and crispy.
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Published: February 2024
Case study: Goodles
Despite what the media might be telling you, companies in carbohydrate categories have bright prospects - and Goodles illustrates this. Their nutrient-dense, better-for-you mac and cheese give consumers ‘permission to indulge’ in a classic comfort food while helping them tune out ‘carb-negative’ messages from social and mainstream media.
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Published: February 2020
Case study: Gosh
What started as a humble deli in London has grown to become the UK's 8th biggest meat-free brand. Gosh's revenue is approaching $20m and many signs indicate that the independent brand might be preparing for a sale.
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Published: May 2020
Case study: Gousto
Gousto is one of the main meal delivery service brands on the UK market and has raised over £130m ($162m/€149m) in external investment. The company achieved profitability for the first time in Q4 of 2019, having doubled its revenue in the same year.
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Published: June 2021
Case study: Graze (2021 update)
Graze is one of many companies that saw success during 2020 thanks to a strong DTC strategy. Since its acquisition by Unilever in 2019 the company has exited the US market, instead focusing its efforts on Europe.
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Published: November 2023
Case study: Graze (2023 update)
The Unilever-owned snacking company continues to struggle to get its sales back to pre-Covid and pre-acquisition levels. The brand started to lose money in 2019 and has not made a profit since. It’s a reminder that the snacking category has seen so many new brands and products over the last 15 years that it is now over-crowded and fiercely competitive.
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Published: November 2024
Case Study: GreendOz
This young French brand gives indulgent bakery products a nutrient-dense twist by incorporating vegetables like peas and beetroot with the aim to “reconcile you with vegetables”.
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Published: March 2025
Case study: Grenade
A rare example of a challenger brand that has achieved both mainstream status and profitability, Grenade challenges the conventional wisdom that consumers want natural products with and as few ingredients as possible. A key reason behind the brand’s success is that it not only came to market at the right time, but in the right way.
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Published: March 2019
Case study: Grenade
With a focus on eye-catching packaging and disruptive marketing, Grenade has grown to become the 9th fastest growing company in the UK. Launched in 2010, the brand now enjoys sales just shy of $50m and its low carb, high protein products are available in around 80 countries worldwide.
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Published: December 2021
Case study: GT Living Foods
GT Living Foods is the 25 year old company that essentially created the $1.3bn kombucha category in the US. It remains the market leader today and had sales of around $300m in 2020.
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