Case Studies

Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.

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Published: February 2023

Case study: HeyTea

This photogenic chain of cheese tea stores pioneered the digitalisation of Chinese beverage chains and shows that Chinese consumers are no longer just chasing western brands. 

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Published: December 2018

Case study: Hippeas

Hippeas has been quoted as being one of the fastest growing natural snacking brands in the world. The brand's founder, Livio Bisterzo, was inspired by the trend for plant-based and nutrient-dense snacking and Hippeas has grown to become a $30m+ brand in two years.

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Published: July 2018

Case Study: Huel

Now updated with new market data: Huel is a UK based brand which offers a complete nutrition meal alternative - the brand name is a shortened form of "human fuel"

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Published: August 2021

Case study: Iswari

This Portuguese powder brand is an example of how growth and expansion is possible without going into mass retailers. It is also a good example of a social media marketing strategy done well.

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Published: September 2023

Case study: John West

The market leader in the British tinned fish market has shown many signs of clever innovation in its attempts to reinvent an uneventful staple category as a modern health food.

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Published: August 2018

Case Study: Kelda Go Soup

A traditional Arla-owned soup brand that started in 1992 has taken the step into the snacking market. With cold, drinkable soups Kelda is offering Swedish consumers a new and convenient way to consume vegetables on the go. 

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Published: April 2023

Case study: Kevin's Natural Foods

This ready meal brand connects to a number of important growth trends and addresses a wide range of personalised food preferences – paleo, keto, free-from dairy, gluten, soy and refined sugars. It recorded sales of $140m in 2022, up 40% from 2021. 

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Published: November 2017

Case Study: KIND

First launched back in 2004 by Daniel Lubetzsky, KIND describe themselves as a 'not-only-for-profit’ company, aiming to "connect people and build more empathetic communities through social and philanthropic initiatives". Their proposition is to be "Kind to your body, your taste buds and the world."

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Published: July 2021

Case study: Kodiak Cakes

Family-run Kodiak Cakes gives US consumers permission to indulge with its range of high-protein wholegrain pancakes, waffles and cakes. The brand saw sales grow by 25% in 2019-2020, with revenue reaching $200m, and is a good example of why you should never underestimate the power of market trends. 

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Published: December 2019

Case study: Koia

Koia has helped create a segment that proved new even to the ever-proliferating field of plant-based products: tasty vegan protein drinks. Since launch in 2014, Koia’s retail footprint has expanded to 5,000 stores across the US and the brand is expecting sales of $20m+ in 2019.

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