Case Studies

Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.

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Published: March 2021

Case study: Essentia

Essentia became the pioneer in alkaline water when it launched in 1998. 23 years later it remains the market leader and the business was sold to Nestlé earlier this month. 

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Published: February 2022

Case study: Fage

The pioneer of Greek-style yoghurt in the US and many other markets, Greek family business Fage has come a long way from its humble beginnings in 1926. Today it has a 15% share of the US Greek yoghurt market and revenues of over $500m. 

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Published: July 2019

Case study: Fairlife

The ultra-filtered milk invented by dairy farmers Sue and Mike McCloskey became an instant success when Coca-Cola launched it under the Fairlife brand in 2015. Sales reached $300m+ in 2018, but a recent animal abuse scandal on one of Fairlife's main farms may take its toll on the brand. 

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Published: October 2022

Case study: Fairlife (2022 update)

With sales exceeding $1bn, Fairlife is one of Coca-Cola’s top performing brands and provides good lessons in how the dairy industry can respond to the rise of plant milks. 

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Published: October 2017

Case study: Fazer vegetable breads

Formed in 1861, Fazer  and offers a range of bakery, confectionery and cereal products. In 2015, the company launched breads containing various root vegetables and/or beans to reduce the grain flour content of the bread. Their product won the ’Positioning’ category of the Gama Innovation Award in 2016.

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Published: August 2018

Case study: Forbidden Foods

The Australian start-up founded in 2010 wants to “feed the world with the world’s best”, and are doing this by offering organic rice in different constellations. In 2017 Forbidden Foods entered the RTE market, with premium rice pudding made from black rice.

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Published: August 2018

Case study: Freche Freunde

After seeing the extensive range of healthy kids' snacks in the US, the founders of Freche Freunde decided to try and offer something similar in their home country Germany. Seven years later, they have a $30m+ company whose products are available in 18 international markets. 

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Published: March 2019

Case study: Fresh Fitness Food

Born out of a frustration with the lack of access to tailored nutrition in London, Fresh Fitness Food today serves 10 cities across the UK with personalised meals delivered on a daily basis. With a strong focus on fitness and health the brand targets the busy, health-aware consumer looking to have all their meals personalised and freshly prepared for them. 

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Published: November 2020

Case study: Fresheasy

South Korea's number one meal kit delivery service wants to “free the world of cooking” and shows how Covid-19 has forced a pivot in strategy. 

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Published: June 2019

Case study: Gainomax

An entrepreneur saw a medical product’s potential for sports nutrition and created Gainomax in 1990. The brand is today owned by major Swedish dairy cooperative Norrmejerier and has grown to become the most well-known sports nutrition brand in Sweden.

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