Case Studies

Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.

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Published: October 2017

Case Study: Cow Candy

Danyel O’Connor, mother of two, was looking for a kids snack that was not excessively processed or contained excessive amounts of sugar. In January 2013 she created Cow Candy, a fruit flavoured Monterey Jack cheese.

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Published: June 2021

Case study: Creative Snacks

Mars-owned Creative Snacks is a leading brand of coconut snacks and almond clusters and shares many similarities with sister company KIND. The brand connects to 7 key trends and offers trail mixes and cluster-style snacks with a clear better-for-you proposition.

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Published: September 2022

Case study: Crystal Farms Cheese Wraps

Cheese is being reinvented as something indulgent-yet-healthy in consumers’ mind, and Crystal Farms is one of many brands that is benefiting from this. The brand launched its most innovative product to date in 2020, which made sales of $16.6m in its first full year on the market.

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Published: September 2022

Case study: Dave's Killer Bread

Bread may seem like a difficult category to succeed in. Dave's Killer Bread succeeded with an interesting story, striking packaging, interesting recipes and good taste. It is the best-selling organic sliced bread in the US and saw sales growth of 15% in the first quarter of 2022. 

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Published: May 2020

Case study: De Vegetarische Slager

With the aim to entice meat eaters to eat more plant-based, De Vegetarische Slager clearly targets flexitarians with its meat-like soy-based meat alternatives. The company was acquired by Unilever in 2018 and the founder aims to become bigger than the biggest meat company in the world. 

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Published: September 2019

Case study: Deliciously Ella

A young woman's blog about combating a disease through a change of diet has grown into a trendy food brand with sales of around $12m. Deliciously Ella's range includes over 30 plant-based and gluten-free products ranging from ready meals to snack bars and breakfast cereal.

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Published: October 2021

Case study: Desincha

This tea brand successfully popularised tea drinking in Brazil when launching digestive wellness teas and powders in 2017. It offers a valuable lesson in the power of influencer marketing.  

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Published: February 2021

Case study: DoBem

This Ambev-owned Brazilian beverage brand has adopted a DTC approach in the face of Covid-19 and is popular with kids and young adults alike. But the DoBem story also shows that even for a popular and established brand, brand extension can be difficult to get right. 

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Published: November 2022

Case study: Dole Boosted Blends

Dole's Boosted Blends line of frozen smoothie mixes launched in 2020 and became an instant hit. The range saw sales of $15.2 million in 2021, making it one of the most successful new products that year. The range connects to many key trends, including Mood & Mind, Digestive Wellness and Plants Made Convenient. 

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Published: April 2020

Case study: Drinkfinity (2020 update)

This PepsiCo e-commerce brand of customised better-for-you beverages appears to have vanished into thin air, leaving confused and angry consumers behind.

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