Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: June 2018
Case Study: Yooli
Created by Yuliya Flynn, a former attorney who wanted to introduce Americans to a favourite food from her childhood in Kazakhstan, Yooli farmer’s cheeses are 99% lactose free, high protein cross between cottage cheese and ricotta.
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Published: April 2021
Case study: YoPro
Danone's high-protein yoghurt brand has seen great success since its launch and achieved global sales of over $150m after only three years on the market.
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Published: November 2018
Case study: Yumbutter
With unique, convenient packaging Yumbutter has taken a well-known consume-at-home product and turned it into a convenient snack. The seven year old start-up today offers seven different types of nut- and seed butters, and grew its retailer prescence by over 400% in 2016-2017.
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Published: September 2021
Case study: Yummy Bros
This Singapore-based meal prep brand reinvents authentic Asian cuisine and offers them in healthier, customisable versions. It is a good example of a brand that has succeded in the immensely fragmented world of fitness and weight management.
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Published: July 2021
Case study: Zevia
Zevia became the US’ first zero calorie soda sweetened with stevia when it launched in 2007. Since then the brand has developed into a $110m brand that filed for an IPO in spring 2021.
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Published: November 2023
Case study: Zrou
This Chinese maker of plant-based meat alternatives has created success by connecting the product to professional chefs and by constantly bringing out new products, thereby appealing to the Chinese consumer's ever-changing tastes and interests.
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