Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: August 2022
Case study: Birds Eye Bakes
Conagra has invested heavily in re-inventing its Birds Eye brand, with a focus on driving sales from new products. Its vegetable bakes proved to be particularly successful and generated sales of $33.4m (€32.5m) in 2021. It is a great example of a ‘plants made convenient’ strategy done well.
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Published: October 2019
Case study: Blue Frog
Launching at a time when the super-premium cereal market was growing strongly in New Zealand, Blue Frog has had great success with its grain-free breakfast cereal. The brand has now added a more affordable range of cereal, based on oats rather than nuts, and is making good progress also in the Australian and American markets.
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Published: November 2018
Case study: Blue Hill
Blue Hill Yogurt was the result of restauranteur David Barber’s attempt to take what was a popular side dish at his high-end New York restaurant, and launch it as a snacking product in US retailers. Blue Hill joined major brands such as Chobani and Dannon in attempting to popularise savoury yoghurt in the US market, but the idea was not a success for either of them.
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Published: January 2024
Case study: Bol
Bol connects to one of the most important growth trends today: Plants Made Convenient. The brand is the result of Coca Cola-owned Innocent abandoning its veg pots idea and an employee taking it on to start his own company instead.
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Published: January 2025
Case study: Bol
Bol is the result of Coca Cola-owned Innocent abandoning a product idea and an employee taking it on to start his own company instead. The brand saw mixed results for its categories in 2024 but overall sales have doubled since 2018.
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Published: December 2018
Case study: Bol
When Innocent withdrew its Veg Pots range in 2014, Innocent employee Paul Brown decided to start his own company and launch the concept that way instead. Bol was born. Brown capitalised on consumers’ familiarity with the Innocent products, and Bol is set to double its sales to reach over $12m this year.
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Published: October 2017
Case Study: Bounce Balls
Paula and Andy Hannagan ”saw the need for a truly healthy, super-nutritious and genuinely tasty snack” and founded Bounce Balls in Australia 2004.
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Published: October 2021
Case study: Brazi Bites
Brazi Bites overcame the difficult challenge of creating a new category when launching Brazilian cheese breads in 2010. Ten years on, the brand hit $25m in revenues and can be found in over 15,000 retailers across North America.
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Published: May 2020
Case study: Bulletproof
Based on the concept of biohacking, disruptor brand Bulletproof offers a range of MCT-infused products promoted for mental and physical performance. The company has an annual revenue of over $100 million and is said to be exploring a sale.
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Published: January 2020
Case study: Caulipower
Despite only having been around for three years, Caulipower is already a $100 million brand. The company has been helped by trends like low-carb and plant-based and targets flexitarians with its better-for-you options to pizza, bread and chicken.
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