Case Studies

Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.

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Published: October 2017

Case Study: Bounce Balls

Paula and Andy Hannagan ”saw the need for a truly healthy, super-nutritious and genuinely tasty snack” and founded Bounce Balls in Australia 2004.

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Published: October 2021

Case study: Brazi Bites

Brazi Bites overcame the difficult challenge of creating a new category when launching Brazilian cheese breads in 2010. Ten years on, the brand hit $25m in revenues and can be found in over 15,000 retailers across North America.

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Published: May 2020

Case study: Bulletproof

Based on the concept of biohacking, disruptor brand Bulletproof offers a range of MCT-infused products promoted for mental and physical performance. The company has an annual revenue of over $100 million and is said to be exploring a sale.

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Published: January 2020

Case study: Caulipower

Despite only having been around for three years, Caulipower is already a $100 million brand. The company has been helped by trends like low-carb and plant-based and targets flexitarians with its better-for-you options to pizza, bread and chicken.

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Published: November 2019

Case study: Cawston Press

Founded by experienced food industry actors in 2000, Cawston Press claims to “show the rest of the soft drinks world how it should be done”. The company has seen steady sales growth over the past few years, reaching $18m in 2018, and is now available across 20 countries. 

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Published: September 2023

Case study: Celsius

Thanks to its positioning as something sporty and ‘cool’, Celsius has been a major fuel for the energy drinks market in many regions. The brand recently hit the $1bn revenue mark and saw a sales increase of 108% between 2021 and 2022.

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Published: November 2017

Case Study: Charlie Bigham's

Charlie Bigham’s was created in 1996, with the aim to create “really delicious, top quality dishes – putting in all the love and attention that you would if you were to cook them yourself”. The brand offers premium quality ready meals that are intended to be cooked in the oven or on the hob – they should not come anywhere near a microwave.

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Published: July 2022

Case study: Charlie Bigham's (2022 update)

A privately-owned company has redefined the UK’s ready meal category. Charlie Bigham’s is proof that it is possible to succeed despite selling your products at a 100%+ price premium, and despite being told by supermarket executives that your strategy needs to change.

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Published: January 2024

Case study: Charlie Bigham's (2024 update)

Charlie Bigham’s has redefined the UK’s ready meal category. It is proof that it is possible to succeed despite selling your products at a 100%+ price premium, and despite being told by supermarket executives that your strategy needs to change.  

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Published: November 2021

Case study: Cheribundi

Cheribundi's tart cherry juice for athletic recovery is available in 50,000 retailers across the US and the brand is proof that good science is nothing, if your product doesn’t simultaneously connect to key market trends and fashionable belief.

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