Case Studies

Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.

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Published: October 2018

Case Study: Vitamin Well

With the aim to bring out a healthier alternative to soda and sweet juices, Vitamin Well launched in Sweden in 2008 and has today grown into a company with over $110 million in sales. Only between 2016 and 2017, the company saw a sales increase of more than 100%.

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Published: March 2020

Case study: Vivera

Plant-based meat alternative company Vivera recently went through a major rebranding - even though the brand was already thriving. The new Vivera connects to the Sustainability trend more strongly than ever before, and aims to inspire flexitarians to join "The Goodness Revolution". 

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Published: December 2022

Case study: WhatIF

With plant milks and noodles made from Bambara groundnut, WhatIF positions itself as a radical and revolutionary company that works for sustainability in unique ways that truly make an impact. It launched in Singapore in 2020 and has recently expanded to the US, Australia, New Zealand and Malaysia. 

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Published: December 2019

Case study: Yaar

Andrei Garbuz has developed the UK’s first handheld quark bars under the Yaar brand. Yaar launched in April 2019 and was off to a strong start with listings in all 7 Whole Foods and a nationwide listing with Sainsbury’s. The company is aiming to disrupt the UK dairy industry.

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Published: November 2021

Case study: Yakult

Yakult Honsha, the Japanese-headquartered maker of probiotic dairy drinks, has demonstrated the benefits of a highly-focused strategy and is one of the world's oldest and most successful health brands. There's no company that can afford to ignore the lessons from this extraordinary success story, which you will learn about in this extensive case study. 

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Published: April 2023

Case study: Yakult 1000

Playing a key role in the Japanese yoghurt market since the 1930s, Yakult further established itself in the market with the launch of Yakult 1000. This product is available for home delivery only and saw sales of 100+ million bottles in the first quarter.

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Published: August 2020

Case study: Yeo Valley

Transparency sells, and coupled with sustainability, it can make a product appealing even to those consumers who otherwise think twice before buying dairy. This is the cornerstone of the success of Yeo Valley, the UK organic dairy brand that grew from a family business in the 1990s into a mainstream supermarket presence and £149.3 million sales in 2019.

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Published: June 2018

Case Study: Yooli

Created by Yuliya Flynn, a former attorney who wanted to introduce Americans to a favourite food from her childhood in Kazakhstan, Yooli farmer’s cheeses are 99% lactose free, high protein cross between cottage cheese and ricotta.

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Published: April 2021

Case study: YoPro

Danone's high-protein yoghurt brand has seen great success since its launch and achieved global sales of over $150m after only three years on the market. 

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Published: November 2018

Case study: Yumbutter

With unique, convenient packaging Yumbutter has taken a well-known consume-at-home product and turned it into a convenient snack. The seven year old start-up today offers seven different types of nut- and seed butters, and grew its retailer prescence by over 400% in 2016-2017. 

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