Case Studies

Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.

Sort by date
Published: September 2020

Case study: The Collective

This New Zealand brand was founded with the aim to “create an extraordinary yoghurt with an unbeatable taste”. It quickly grew to become New Zealand's best-selling gourmet yoghurt and today the UK is The Collective's biggest market, fuelled by the company's kefir range. 

Download powerpoint
Published: February 2023

Case study: The Milkman

This Egyptian premium dairy brand connects to many interesting key market trends and illustrates the power of being truly "Instagrammable". 

Download powerpoint
Published: January 2019

Case study: ThinkThin

In the 19 years since launch, ThinkThin has grown to become a $180 million brand by selling high-protein and low-sugar products aimed at women. 

Download powerpoint
Published: September 2019

Case study: Tribe

Vegan sports nutrition brand Tribe has been around for less than four years but is already available in over 4,500 retailers across the UK and is aiming to become Europe's biggest sports nutrition brand by 2025. 

Download powerpoint
Published: July 2019

Case study: TrooFoods

Founded in 2016, TrooFoods started as a brand of luxurious, healthy granola. But the founders soon realised that this was not enough for the business to take off, and TrooFoods today market their granola on a digestive wellness platform while offering gut health tests through a cooperation with Carbiotix. 

Download powerpoint
Published: August 2018

Case Study: True Fruits

As a pioneer in the German RTD smoothie market, True Fruits have managed to maintain their competitive advantage and grow sales by over 100,000% since the launch in 2006. The range has been extended to include also smoothie bowls, targeting Millennials in Germany, Austria and Switzerland. 

Download powerpoint
Published: June 2020

Case study: Tweek

Åsa Rosén wanted to connect the dots between the world of health and the wonderful world of scrumptious sweets. The result is Tweek - a Swedish company that offers "sweets with benefits" and that grew its sales by over 2000% in 2018. 

Download powerpoint
Published: May 2021

Case study: Two Good

Danone's Two Good is a rare example of a brand that has succeeded in reinventing the already very mature category that is yoghurt. By appealing to consumers’ demand for less sugar and for brands that are both socially and environmental sustainable, it achieved sales of $111m in its first 16 months on the market. 

Download powerpoint
Published: April 2022

Case study: Undercover

Undercover offers chocolate-covered quinoa treats and provides a lesson in why naturally functional ingredients paired with permission to indulge can be a very powerful combination. It is an excellent example of a brand that lets the ingredients speak for the value of the product.

Download powerpoint
Published: January 2020

Case study: Urban Fresh Foods

Owned by Lotus Bakeries, Urban Fresh Foods is the company behind UK brands Urban Fruit and Bear Nibbles. The latter is a rare example of a start-up that has succeeded in the kids' snacks space. Both brands have been profitable from the start in 2007, despite offering products that are around 50% sugar.

Download powerpoint