Case Studies

Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.

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Published: April 2019

Case study: Perfect Bar

Family-run Perfect Bar became the first brand in the US to offer refrigerated protein bars when it launched in 2008. Pioneering a new product concept like this is challenging, but the brand has persisted and is now available in more than 20,000 retailers across the US. 

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Published: March 2023

Case study: Philadelphia

Philadelphia dominates the cream cheese category thanks to its long-established brand equity, a continuous marketing investment and a stream of often highly creative new products to refresh consumer interest. And if anyone can make plant-based cheese work, it is the Philadelphia brand.

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Published: February 2020

Case study: Pic's Peanut Butter

Bruce 'Pic' Picot set up Pic's Peanut Butter at the age of 55, after being diagnosed with a disease that put an end to his career as a sailing instructor. The company is today the best selling peanut butter brand in New Zealand, with revenue growth of 209% in the past three years.

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Published: April 2021

Case study: Pip & Nut (2021 update)

The UK's fastest growing nut butter brand grew strongly during the Covid-19 pandemic and saw revenue increase by 57.4%. But Pip & Nut is also an example of how hard it can be to grow beyond a niche in a crowded, intensively competitive and creative market like nut butters. 

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Published: February 2020

Case study: Polarbröd

A family company from a tiny town in the north of Sweden has grown into the third biggest bread company on the Swedish market. With a strong focus on provenance and sustainability, Polarbröd sold nearly $100m worth of bread last year - including ready-to-eat sandwiches with reindeer meat. 

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Published: January 2022

Case study: Poppi

This American brand has managed to make a dent in the intensely competitive soda market with its range of prebiotic, apple cider vinegar-infused sodas.  

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Published: December 2022

Case study: Power Up

Morris Elbaz was searching for something quick and natural to fuel his runs and was disappointed to find that all the trail mixes were loaded with salt or sugar. Power Up was launched to fill this gap and was one of the top 10 fastest growing snack mix brands in the US in 2020.

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Published: June 2022

Case study: Quest Nutrition

This protein bar maker has recently entered the bakery space, providing consumers with high-protein and keto-friendly pizzas. The brand has seen impressive growth since it started in 2010 and achieved revenues of $350m+ in 2021.  

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Published: April 2020

Case study: Quorn

The 35 year old mycoprotein brand connects to five key trends and recently repositioned itself as an environmentally sustainable option. It invested heavily in NPD in 2019, entering several new categories.

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Published: August 2022

Case study: Ratio

Ratio was launched by General Mills in 2020, marking the company’s first foray into the keto world. The brand became an instant success and saw US sales of $34.4m (€33.85m) in 2021, making it one of the most successful new products in 2021. 

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