Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: February 2025
Case study: Manilife
This massively premium priced start-up has contributed to the premiumisation of the UK nut butter category. It saw a 49% sales growth in 2024, significantly more than the overall category’s 2.9%.
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Published: December 2019
Case study: Marty's
Danone enters the UK ambient kids’ snacks market for the first time with its Marty’s brand of allergy-friendly snacks. Products from Marty’s are free from peanuts, egg and gluten and are claimed to be “delicious snacks that you can trust”.
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Published: January 2025
Case study: Meati
This young company makes whole-cut alternatives to meat by growing mycelium into desired shapes. It is a rare example of a plant-based meat company that is open about not wanting to replace animal meat, but rather act as a complement to it.
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Published: June 2023
Case study: Megumi
The Megumi brand is one of few brands to succeed under Japan’s Foods with Functional Claims (FFC) regulations. Its success can be attributed to the fact that it was the first functional yoghurt product with a 'visceral fat reduction' claim, which caught the attention of consumers.
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Published: March 2023
Case study: Meiji LG21
LG21 became a revolutionary pioneer of yoghurt with functional claims when it launched in 2000. Today it is the market leader in the Japanese yoghurt market, much thanks to its proven effect on digestive health.
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Published: October 2017
Case Study: Meta Matcha
Founded in 2015, Meta Matcha is a New York based brand with the ambition of offering a viable alternative to coffee in their rannge of matcha based RTD drinks and powders
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Published: November 2022
Case study: Minute Maid Zero Sugar
This Coca-Cola owned brand has come a long way since its foundation in 1945. The Minute Maid Zero Sugar line became one of the most popular new launches in 2021, with sales exceeding $70m.
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Published: May 2024
Case study: Miyoko's Creamery
The struggles of Miyoko’s Creamery illustrates the challenges that face most brands going into the plant-based cheese space, where niche success is the most any company can hope for until the category’s many problems can be addressed.
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Published: March 2024
Case study: Moju
The UK's fastest growing soft drink brand in 2023, health shot brand Moju is a refreshing example of a young brand that has achieved a majority market share and significant sales growth without being premium priced.
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Published: March 2025
Case study: Moju
This health shot brand targets “the Strava generation” and is a refreshing example of a young brand that has achieved a majority market share and considerable sales growth without being significantly premium priced.
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