Case Studies

Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.

Sort by date
Published: December 2024

Case study: Lindahls

This brand essentially created the Swedish quark category and will benefit significantly from the resurgence of the quark trend currently seen in Sweden. It is a great example of a brand that has excelled at creating consumers understanding of dairy protein's health halo.

Download powerpoint
Published: August 2019

Case study: Little Jude's

Small-batch luxury ice-cream maker Jude's is looking to disrupt kids' ice cream with a low sugar promise. Sub-brand Little Jude's launched in 2017, and its fruit & veggie lollies has a sugar level 46% below the UK government’s 2020 target. 

Download powerpoint
Published: July 2024

Case study: Little Moons

This British maker of gelato bites wrapped in mochi dough has seen significant growth over the past 3 years, much thanks to a TikTok video that went viral. The brand is now available in 28 markets globally and sales grew by approximately 100% between 2022 and 2023. 

Download powerpoint
Published: January 2021

Case study: LivUp

This Brazilian ready meal brand relies on direct-to-consumer as its main channel and targets busy professionals with its ultra-frozen meals made from ingredients sourced from small local suppliers. After only four years on the market, the brand already has annual revenue of $10m+.

Download powerpoint
Published: July 2020

Case study: Lohilo

With marketing that includes unicorns and rainbows, Sweden's first protein ice cream brand Lohilo clearly targets young, active and adventurous consumers. The brand focuses solely on social media and word-of-mouth marketing and sales grew by 87% in Q1 2020. 

Download powerpoint
Published: November 2017

Case Study: Love Beets

Love Beets was founded in England in 2010 by vegetable growers Guy and Katherine Shropshire, who grew and sold their salad vegetables in the UK. On on a visit to the US they saw an opportunity to market and merchandise beets, so they started to experiment with various marinated beets recipes, and took these to the Fancy Food Show in NYC.

Download powerpoint
Published: September 2018

Case Study: Löfbergs

One-hundred-and-twelve-year-old coffee roaster Löfbergs shows that a family-owned business can innovate and keep up with the times. The Swedish company has successfully stepped into RTD coffee and is proving itself able to compete with the giants of the coffee business.

Download powerpoint
Published: February 2025

Case study: Manilife

This massively premium priced start-up has contributed to the premiumisation of the UK nut butter category. It saw a 49% sales growth in 2024, significantly more than the overall category’s 2.9%.

Download powerpoint
Published: December 2019

Case study: Marty's

Danone enters the UK ambient kids’ snacks market for the first time with its Marty’s brand of allergy-friendly snacks. Products from Marty’s are free from peanuts, egg and gluten and are claimed to be “delicious snacks that you can trust”.

Download powerpoint
Published: January 2025

Case study: Meati

This young company makes whole-cut alternatives to meat by growing mycelium into desired shapes. It is a rare example of a plant-based meat company that is open about not wanting to replace animal meat, but rather act as a complement to it.

Download powerpoint