Case Studies

Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.

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Published: February 2020

Case study: Polarbröd

A family company from a tiny town in the north of Sweden has grown into the third biggest bread company on the Swedish market. With a strong focus on provenance and sustainability, Polarbröd sold nearly $100m worth of bread last year - including ready-to-eat sandwiches with reindeer meat. 

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Published: January 2022

Case study: Poppi

This American brand has managed to make a dent in the intensely competitive soda market with its range of prebiotic, apple cider vinegar-infused sodas.  

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Published: December 2022

Case study: Power Up

Morris Elbaz was searching for something quick and natural to fuel his runs and was disappointed to find that all the trail mixes were loaded with salt or sugar. Power Up was launched to fill this gap and was one of the top 10 fastest growing snack mix brands in the US in 2020.

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Published: June 2022

Case study: Quest Nutrition

This protein bar maker has recently entered the bakery space, providing consumers with high-protein and keto-friendly pizzas. The brand has seen impressive growth since it started in 2010 and achieved revenues of $350m+ in 2021.  

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Published: April 2020

Case study: Quorn

The 35 year old mycoprotein brand connects to five key trends and recently repositioned itself as an environmentally sustainable option. It invested heavily in NPD in 2019, entering several new categories.

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Published: August 2022

Case study: Ratio

Ratio was launched by General Mills in 2020, marking the company’s first foray into the keto world. The brand became an instant success and saw US sales of $34.4m (€33.85m) in 2021, making it one of the most successful new products in 2021. 

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Published: August 2020

Case study: Renjer

With jerky made from reindeer, elk or red deer meat, this Swedish company aims “to provide quality-aware consumers with a wide selection of snacks that are related to the Nordics”, putting Provenance at the heart of its strategy.

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Published: October 2017

Case Study: Roobar

A Buglarian brand, Roobar launched in 2012 with the aim of offering an alternative snack and healthy treat

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Published: September 2020

Case study: Rude Health

Rude Health was founded with £4,000 worth of personal savings in 2005 and is today a £19 million brand. The brand's success has been fuelled mainly by its plant-based milk range launched in 2013 and June 2020 saw PepsiCo acquiring a 10% stake in the company. 

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Published: August 2018

Case Study: RX Bar

After just four years in business, RX Bar became the No. 3 nutrition-bar brand in the US natural grocery channel. The now Kellogg's-owned brand started out in one of the founders' basement, and brings in $10m+ in annual sales. 

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