Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: December 2021
Case study: Mud Wtr
Shane Heath got tired of the Silicon Valley culture and decided to leave the tech start-up industry to create Mud Wtr - an adaptogen-enriched powdered coffee alternative sold DTC. The brand has seen great success over the past year and is proof that it is possible to build a flourishing F&B business entirely without the help of traditional retailers.
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Published: October 2018
Case Study: MyMuesli
MyMuesli is a company whose success is fuelled by the personalisation trend, offering consumers to blend their own muesli from 83 different ingredients. With sales approaching $60m and successful cooperations with major companies like Emmi, the future for MyMuesli is looking bright.
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Published: January 2020
Case study: Nairn's
Founded in 1896, Nairn’s has grown to become one of the UK’s biggest free-from brands. The Scottish oatcake company specialises in gluten-free and connects to an impressive nine of our identified key trends and mega trends for 2020.
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Published: October 2017
Case Study: Natural Delights
Natural Delights have successfully harnessed consumer interest in natural alternatives to sugar to grow their well-established date business in the US
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Published: November 2017
Case study: Nesfluid HydraNutrition®
Launched by Nestlé in France in September 2010, Nesfluid HydraNutrition® 's aim was to help people achieve the goals set by the nutritional guidelines, with the hydration and fruit consumption that entails. It was a health drink comprising 50% whey and coconut water, supplemented with various fruit juices, and vitamins.
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Published: April 2023
Case study: Nick's
Nick’s is a rare example of a small international brand that has managed to conquer the US market. The Swedish maker of low-sugar ice cream and sweets had 2021 sales of SEK 246m, with around 50% coming from the US market.
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Published: August 2021
Case study: Nick's
Nick’s is a rare example of a small international brand that has managed to conquer the US market. The Swedish maker of low-sugar ice cream and sweets achieved sales of over $20m in 2020 and provides an interesting lesson in focusing on taste vs. health, and what this can do to your brand.
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Published: October 2018
Case Study: Njie
Swedish ex-MMA fighter Assan Njie was struggling to find healthy, convenient food products to fuel his sports career and decided to do something about it. Founded in 2008, Njie boomed with the launch of the ProPud brand of protein puddings in 2015 and sales have increased by 431% since - much thanks to successful use of the 'permission to indulge' strategy.
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Published: February 2019
Case study: Nocco
NOCCO, No Carbs Company, has become the most talked about energy drink brand on the Swedish market. Sales have grown by 893% since launch in 2014, and the brand's BCAA drinks are endorsed by a range of athletes and fitness influencers.
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Published: October 2022
Case study: Nomadic Dairy
Nomadic Dairy has managed to become category leader in the UK Convenience & Impulse channel, despite being small and premium priced. This is much thanks to the brand’s position as a small, independent brand with roots in the “lush, green pastures of County Donegal”.
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