Case Studies

Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.

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Published: February 2019

Case study: Nocco

NOCCO, No Carbs Company, has become the most talked about energy drink brand on the Swedish market. Sales have grown by 893% since launch in 2014, and the brand's BCAA drinks are endorsed by a range of athletes and fitness influencers.

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Published: October 2022

Case study: Nomadic Dairy

Nomadic Dairy has managed to become category leader in the UK Convenience & Impulse channel, despite being small and premium priced. This is much thanks to the brand’s position as a small, independent brand with roots in the “lush, green pastures of County Donegal”.

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Published: May 2019

Case study: Oatly

For its first two decades, Oatly was a niche brand with slow growth. Seven years ago that changed, and the brand’s sales have grown by an impressive 285% in the past 10 years. The Swedish brand is now active in major markets like the US and China, and promotes its products mainly on transparency and environmental health platforms. 

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Published: November 2020

Case study: Oatly (2020 update)

With the latest financial data and information about the much talked about Blackstone deal, this updated case study will give you a good idea of how Oatly is doing and what the future may hold for the plant-based challenger brand.  

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Published: March 2022

Case study: Oatly (2022 update)

In this 2022 update we look at Oatly's financial performance in various regions, its ever so edgy marketing and its Amazon-style business strategy. 

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Published: August 2019

Case study: Off The Eaten Path

Following PepsiCo’s October 2016 commitment to a multibillion-dollar spend on developing healthier drinks and snacks, the company launched Off the Eaten Path in 2017. The brand of healthier crisps offers "snacks for the curious" and was said to be one of PepsiCo's best performing brands in the first half of 2019.

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Published: December 2022

Case study: Olly's

What started as a brand of snacking olives has expanded into the pretzel category - thereby making itself more versatile and appealing. Olly’s is a good example of a brand that has shown an ability to quickly pivot on strategy - and it's been rewarded for it.

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Published: November 2018

Case study: Oomi

With the world's first fish protein-based noodles, Oomi connects to at least two key trends: the protein trend and the better carbs trend. The brand was listed in four major supermarkets in the UK within two years of launch, promoting the product mainly for its nutritional values. 

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Published: September 2020

Case study: Oumph

This plant-based meat alternative brand was launched by Swedish company Food for Progress in 2015 and was acquired by The LIVEKINDLY Co in June 2020. The company is active on eight European markets and grew its UK sales by 400% during 2019. 

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Published: January 2019

Case study: P3

Combining products from Kraft’s most protein-rich brands, the convenient multi-compartment snack trays from P3 have become immensly popular and sales have surged by over 150% since launch.

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