Case Studies

Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.

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Published: January 2021

Case study: Biotiful (2021 update)

This British kefir brand is an example of a brand that, thanks to being in tune with the market, was able to quickly pivot on strategy to meet consumer demand during Covid-19. It shifted its focus from digestive wellness to immunity and as a result, it grew its sales by nearly 50% during 2020. 

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Published: January 2022

Case study: Biotiful (2022 update)

The British kefir brand continues to see strong growth and is an excellent example of a brand that has thrived thanks to its ability to keep its finger on the market’s pulse and stay nimble. Revenue reached £27m in 2021, up 40% from 2020. 

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Published: August 2022

Case study: Birds Eye Bakes

Conagra has invested heavily in re-inventing its Birds Eye brand, with a focus on driving sales from new products. Its vegetable bakes proved to be particularly successful and generated sales of $33.4m (€32.5m) in 2021. It is a great example of a ‘plants made convenient’ strategy done well.

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Published: October 2019

Case study: Blue Frog

Launching at a time when the super-premium cereal market was growing strongly in New Zealand, Blue Frog has had great success with its grain-free breakfast cereal. The brand has now added a more affordable range of cereal, based on oats rather than nuts, and is making good progress also in the Australian and American markets. 

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Published: November 2018

Case study: Blue Hill

Blue Hill Yogurt was the result of restauranteur David Barber’s attempt to take what was a popular side dish at his high-end New York restaurant, and launch it as a snacking product in US retailers. Blue Hill joined major brands such as Chobani and Dannon in attempting to popularise savoury yoghurt in the US market, but the idea was not a success for either of them.

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Published: December 2018

Case study: Bol

When Innocent withdrew its Veg Pots range in 2014, Innocent employee Paul Brown decided to start his own company and launch the concept that way instead. Bol was born. Brown capitalised on consumers’ familiarity with the Innocent products, and Bol is set to double its sales to reach over $12m this year.

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Published: October 2017

Case Study: Bounce Balls

Paula and Andy Hannagan ”saw the need for a truly healthy, super-nutritious and genuinely tasty snack” and founded Bounce Balls in Australia 2004.

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Published: October 2021

Case study: Brazi Bites

Brazi Bites overcame the difficult challenge of creating a new category when launching Brazilian cheese breads in 2010. Ten years on, the brand hit $25m in revenues and can be found in over 15,000 retailers across North America.

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Published: May 2020

Case study: Bulletproof

Based on the concept of biohacking, disruptor brand Bulletproof offers a range of MCT-infused products promoted for mental and physical performance. The company has an annual revenue of over $100 million and is said to be exploring a sale.

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Published: January 2020

Case study: Caulipower

Despite only having been around for three years, Caulipower is already a $100 million brand. The company has been helped by trends like low-carb and plant-based and targets flexitarians with its better-for-you options to pizza, bread and chicken.

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