Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: January 2024
Case study: Charlie Bigham's (2024 update)
Charlie Bigham’s has redefined the UK’s ready meal category. It is proof that it is possible to succeed despite selling your products at a 100%+ price premium, and despite being told by supermarket executives that your strategy needs to change.
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Published: November 2021
Case study: Cheribundi
Cheribundi's tart cherry juice for athletic recovery is available in 50,000 retailers across the US and the brand is proof that good science is nothing, if your product doesn’t simultaneously connect to key market trends and fashionable belief.
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Published: August 2022
Case study: Chobani Complete
Communicating about quality protein is an untapped opportunity, and one that Chobani realises the value of. With its Complete range, the brand creates a point of differentiation compared to other dairy protein products – and a competitive advantage compared to plant-based products. This is a key reason why sales of Chobani Complete reached $34.1m in its first full year on the market.
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Published: October 2022
Case study: Chobani Oat
Chobani Oat is proof that if your customers are loyal enough, and your strategy is good enough, they will follow you into a brand new category. The launch of Chobani Oat in 2019 marked the company's first foray outside of the yoghurt aisle and it has served them well.
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Published: October 2024
Case study: Chomps
This meat snacking brand was the 7th fastest growing CPG brand in the US in 2023 and validates animal protein and the re-birth of meat as a consumer health choice.
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Published: May 2023
Case study: Clif
Clif illustrates the value of promoting your product on an energy platform - especially if your target market is active, adventurous consumers like in the case of Clif. The brand has maintained a consistent energy focus since its inception 25+ years ago and has been rewarded for this by consumers.
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Published: December 2024
Case study: Clio
With its chocolate-covered Greek yoghurt bars, Clio represents the combination of two very powerful strategies: Permission to indulge and traditional food reinvented. It has been rewarded with retail sales of around $60m.
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Published: May 2022
Case study: Confetti
This Singapore-based brand upcycles 'ugly' vegetables and turns them into nutrient-dense snacks. The brand combines six of the most powerful market trends and is a good lesson in branding and CSR done well.
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Published: March 2025
Case study: Cook
This ready meal brand deliberately avoids mainstream supermarkets but has still managed to steadily over the years - and that always at a profit. It provides lessons in how a premium brand can adjust and adapt in the face of economic uncertainty.
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Published: February 2026
Case study: Cook (2026 update)
COOK makes hand-prepared frozen meals a premium everyday convenience, combining great taste with options for different dietary needs. By focusing on everyday meals and innovating in-store and online, it stands out while reinforcing its premium positioning.
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