Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: July 2019
Case study: TrooFoods
Founded in 2016, TrooFoods started as a brand of luxurious, healthy granola. But the founders soon realised that this was not enough for the business to take off, and TrooFoods today market their granola on a digestive wellness platform while offering gut health tests through a cooperation with Carbiotix.
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Published: April 2024
Case study: True Fruits
This disruptive and provocative brand of fruit smoothies and shots provides excellent lessons in using packaging as a core marketing channel. With sales up 13% since 2022, the brand is the market leader in chilled fruit in Germany.
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Published: August 2018
Case Study: True Fruits
As a pioneer in the German RTD smoothie market, True Fruits have managed to maintain their competitive advantage and grow sales by over 100,000% since the launch in 2006. The range has been extended to include also smoothie bowls, targeting Millennials in Germany, Austria and Switzerland.
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Published: June 2020
Case study: Tweek
Åsa Rosén wanted to connect the dots between the world of health and the wonderful world of scrumptious sweets. The result is Tweek - a Swedish company that offers "sweets with benefits" and that grew its sales by over 2000% in 2018.
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Published: May 2021
Case study: Two Good
Danone's Two Good is a rare example of a brand that has succeeded in reinventing the already very mature category that is yoghurt. By appealing to consumers’ demand for less sugar and for brands that are both socially and environmental sustainable, it achieved sales of $111m in its first 16 months on the market.
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Published: April 2022
Case study: Undercover
Undercover offers chocolate-covered quinoa treats and provides a lesson in why naturally functional ingredients paired with permission to indulge can be a very powerful combination. It is an excellent example of a brand that lets the ingredients speak for the value of the product.
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Published: July 2023
Case study: Únicla
Developed as a value-add brand by parent company Feiraco, this Galician dairy company became the first player in Spain to launch a certified zero carbon emissions milk in 2021.
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Published: January 2020
Case study: Urban Fresh Foods
Owned by Lotus Bakeries, Urban Fresh Foods is the company behind UK brands Urban Fruit and Bear Nibbles. The latter is a rare example of a start-up that has succeeded in the kids' snacks space. Both brands have been profitable from the start in 2007, despite offering products that are around 50% sugar.
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Published: November 2022
Case study: Veganz
What started as a chain of vegan supermarkets has evolved into a major player in the European market for plant-based foods. With a range of 400+ vegan products in 28 countries, Veganz grew their sales by 14% in 2021 to reach €30.4m.
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Published: November 2022
Case study: Veggies Made Great
Veggies Made Great encourages consumers to eat more vegetables, and make this easy by offering mainstream vegetable-forward products in convenient and delicious formats. It is an excellent example of 'plants made convenient' and proves the validity of the idea of bakery products that deliver a dose of vegetables.
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