Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: December 2022
Case study: Power Up
Morris Elbaz was searching for something quick and natural to fuel his runs and was disappointed to find that all the trail mixes were loaded with salt or sugar. Power Up was launched to fill this gap and was one of the top 10 fastest growing snack mix brands in the US in 2020.
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Published: May 2024
Case study: Proasis
This refreshingly innovative brand combines protein with probiotics to deliver indulgent products promoted for taste, sustainable energy, immunity and digestibility. Its ice cream is the only ice cream on the Spanish market with a Nutriscore A.
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Published: July 2025
Case study: Pändy
A market leader in better-for-you confectionery, this Swedish start-up is a reminder that most consumers don’t want ‘disruptive’ when it comes to food. The company doubled its sales in 2022 and again in 2024.
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Published: June 2022
Case study: Quest Nutrition
This protein bar maker has recently entered the bakery space, providing consumers with high-protein and keto-friendly pizzas. The brand has seen impressive growth since it started in 2010 and achieved revenues of $350m+ in 2021.
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Published: January 2025
Case study: Quorn
After several successful years, the 40 year old mycoprotein company has hit a natural ceiling and is now facing the linked challenges of excess capacity, falling sales and falling profits.
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Published: April 2020
Case study: Quorn
The 35 year old mycoprotein brand connects to five key trends and recently repositioned itself as an environmentally sustainable option. It invested heavily in NPD in 2019, entering several new categories.
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Published: November 2025
Case study: Raglan Food Company
This New Zealand producer of coconut yoghurt is “lifting the vibe on plant-based eating” and recently launched a “tribiotic” range with probiotics, prebiotics and postbiotics.
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Published: May 2024
Case study: Rakuren 8020
This Japanese yoghurt for dental health has been off to a slow start, but a continued focus on industry-academic collaborations gathering scientific evidence is hoped to turn the brand around.
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Published: January 2026
Case study: Ratio
Ratio has evolved from General Mills’ keto-focused yoghurt line into a broader, protein-led brand built around “doing the maths” for health-conscious consumers. By moving beyond keto and launching quietly GLP-1-friendly products like Pro-Fiber, Ratio is extending its reach and future-proofing growth without tying itself too closely to a single diet trend.
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Published: August 2022
Case study: Ratio
Ratio was launched by General Mills in 2020, marking the company’s first foray into the keto world. The brand became an instant success and saw US sales of $34.4m (€33.85m) in 2021, making it one of the most successful new products in 2021.
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