Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: May 2023
Case study: HealthyCo
HealthyCo is one of many brands that show that the high-protein trend is here to stay. The brand broke through with its Proteinella product, a high-protein sweet spread intended as a healthier alternative to Nutella, in 2016 and had a CAGR of 21% between 2016-2021.
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Published: August 2019
Case study: HelloFresh
With a sales growth of 115% since 2016, German meal kit delivery company HelloFresh has become the number one meal kit delivery service in the US while expanding in its 10 other international markets. With a focus on convenience and freshness, HelloFresh is now a unicorn company and achieved sales of $1.43 bn in 2018.
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Published: February 2023
Case study: HeyTea
This photogenic chain of cheese tea stores pioneered the digitalisation of Chinese beverage chains and shows that Chinese consumers are no longer just chasing western brands.
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Published: December 2018
Case study: Hippeas
Hippeas has been quoted as being one of the fastest growing natural snacking brands in the world. The brand's founder, Livio Bisterzo, was inspired by the trend for plant-based and nutrient-dense snacking and Hippeas has grown to become a $30m+ brand in two years.
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Published: July 2018
Case Study: Huel
Now updated with new market data: Huel is a UK based brand which offers a complete nutrition meal alternative - the brand name is a shortened form of "human fuel"
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Published: May 2025
Case study: Huel
This meal replacement drinks company has grown impressively every year since launch and surpassed £200m for the first time in 2024. It is proof that despite most consumers saying that they want ‘clean’ products, in many cases the benefits matter more than the ingredient list.
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Published: April 2026
Case study: Huel
Huel is a profitable brand that carved out a space for convenient plant-based meal replacement drinks. It began with a strong DTC marketing engine then accelerated through expansion into grocery stores. Its success has led Danone to acquire the company. Can Danone build Huel beyond its strong dependence for sales and growth on the UK market?
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Published: August 2021
Case study: Iswari
This Portuguese powder brand is an example of how growth and expansion is possible without going into mass retailers. It is also a good example of a social media marketing strategy done well.
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Published: September 2026
Case study: Jackson's
Jackson's began with a family’s search for better snacks for their son. Starting with a range of sweet-potato chips cooked in coconut oil, the brand expanded into kettle chips and tortilla chips. Jackson’s focuses on ‘permission to indulge’ and the promise of ‘real’ food with ‘ingredients you recognise,’ without compromising on flavour and texture.
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Published: September 2023
Case study: John West
The market leader in the British tinned fish market has shown many signs of clever innovation in its attempts to reinvent an uneventful staple category as a modern health food.
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