Launching a kids nutrition product is one of the most attractive ideas – who doesn’t want to make a positive difference to children’s diets? But targeting kids is also one of the riskiest strategies in the food industry, with failure (or failing to grow beyond a niche business) the most common outcome for kids brands.  

This report will help you maximise your chances of success by showing you:

• Which consumer trends offer most growth opportunities and how to connect to them
• The seven most effective strategies in kids nutrition
• Common traps to avoid

This 36-page report sets out, using real-world examples:

• A 7-step checklist for a successful kids nutrition strategy
• The 8 key growth trends

The report draws on:

• Our 15+ years of expert consultancy in the kids nutrition sector
• Our wealth of primary research, including interviews with hundreds of industry executives