PRESS RELEASE: A new dawn for meat

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Meat is at the start of a period of reinvention that will secure its permanent place on the plate, and as a snack, says Julian Mellentin, a consultant to the food and beverage industry and author of the trends analysis, 10 Key Trends in Food, Nutrition and Health 2020. Under vocal attack in recent years, it seemed as if the meat category was set for long-term decline. So it was a surprise to Mellentin that meat emerged as a strong trend among consumers.