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Recent Case Studies 14 Key Trends in the business of dairy nutrition & health To build a successful business it’s essential to differentiate between enduring trends – developments that will still be around in five, 10 or more years –and those with a shorter lifespan. read more No surprise as Satisfries dies It will come as no surprise to a lot of people to learn that Burger King has withdrawn its “Satisfries” – fat and calorie-reduced French fries – from its 7,500 stores in America, just a year after they were launched. read more Weight Watchers’ sales plunging beyond point of no return? Is Weight Watchers following Jenny Craig and Slimfast, losing relevance, customers, sales and any hope of future growth? read more Bee the change This is the New Nutrition Business beehive. It’s the first, we hope, of many. read more Promising marriage of big business and recession-proof kids innovator A lot of explanations have been put forward for why General Mills, one of the world’s biggest food companies, recently acquired organic kids’ food brand Annie’s Homegrown. But the most important is that Annie’s is one of the many businesses that has demonstrated the value of organic for health-conscious mothers – sales of its premium-priced products growing by 118% over a period in which America’s economy was flat, while operating profit grew by over 700%. read more Lifeway seeks growth after putting down strong roots After 27 years in the shadows of everything from Activia to Greek-style yoghurt, Lifeway Foods is ready to grow up. The brand has added to its product breadth, distribution footprint, social relevance and even geographic markets, and now Lifeway is ready to elevate its marketing presence and greatly boost its production capacity. read more European industry group kicks off “bread of the future” A collaborative venture of Europe’s leading bakery groups and grain experts, lead by Dutch research organisation TNO, aims to give bread in Europe a health turbo-boost, with a focus on the natural nutritional benefits of grains, with higher antioxidant activity, more fibre, better taste and an appealing emotional story for the consumer. Products are already coming to market in Germany, Italy and elsewhere. read more Start-up delivers Mediterranean diet with modern convenience Mediterra Nutrition Bars offers the appeal of the Mediterranean Diet in a convenient package. The brand is striving to stay true to the principles of its dietary heritage, but in the process, it may also change the landscape of the bar category for good. read more
Innovators who will make a difference in the world

Innovators who will make a difference in the world

Almost two weeks ago I posted a picture of the winning idea – and the team behind it – from the new product development challenge that I, on behalf of New Nutrition Business, run each year at the University of Maastricht, in the Netherlands.

This week I’m showing the product – and the team – that came second.

They were a close contender for first place. Not only did the team carefully think through ingredients, technical issues, packaging, marketing messages and pricing, they made a video commercial and even made the actual product for everyone in the room to taste. And all in one week.

What I found at Maastricht were a group of young people whose skills were far above my own at the same age.

And more importantly, above the skills of many people already working in industry. Including certain people in very senior jobs.

The Maastricht students are studying for their Master’s in Health Food Innovation Management. They are a multinational crowd – from France, Korea, Portugal, Ireland and elsewhere – all studying a difficult subject in English, which for most of them is their second language.

In our industry we talk a lot about innovation – but in practice very few companies do it.

One good step that businesses can make towards being more innovative is to hire one of these dynamic young people and put them to work in a team to make your business better.

We did – and it was one of the best decisions we ever made.

And if you’re not yet ready to give one a job, then hire an intern (we did) to help you fix a problem.

In our world we don’t lack capable, energetic, team-spirited, creative young people – what I fear we sometimes lack is senior management that knows how to provide leadership for them. And shareholders who understand how to harness that energy to a vision.

But if you are one of the people who does understand leadership and vision – and I know you’re out there, I’ve met you – why not make it your next step to go here Health Food Innovation Management and see what you can learn.

Read more on the blog

Julian Mellentin

Industry Events
Hi Europe & Ni The 360° perspective of the health, natural and nutrition industry

Date: 2-4 December 2014

Location: Amsterdam RAI, The Netherlands

Weblink: http://www.foodingredientsglobal.com/hie/home

3rd Healthy Ageing Platform 2014 for Industry & Research

Date: 4-5 December 2014

Location: Amsterdam - Connected to Hi Europe

Weblink: http://www.cvent.com/events/bridge2food-3rd-healthy-ageing-platform-2014/agenda-93da812c5d63408a87391f2623180e3f.aspx

5th Healthy Bars & Grain Snacks 2015 Platform for Industry & Innovation

Date: 5 & 6 February 2015

Location: Cologne (Combine with ISM!)

Weblink: http://www.cvent.com/events/bridge2food-5th-healthy-bars-grain-snacks-2014/event-summary-0e9182c57c3347b28a2ed69d4b77f87b.aspx

In-depth analysis of trends and excellent insights. The case studies provide solid market data and I refer to them often and in particular when starting new initiatives. Mary Parsons VP Global Platform Development, The Hershey Company

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I regard NNB as a reliable, unbiased source of information. Also it is one of the very few publications which try to analyze and understand markets, not only report what has happened. Kalle Leporanta Valio Ltd