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Recent Case Studies Old product, new shake up in breakfast category The redefinition of the breakfast market in Europe and the US is one of the most amazing phenomena of our industry. The shake-up driven by the success of Belvita Breakfast Biscuits is already well-known. But there’s another shake-up in the pipeline, driven by a global player reinventing a traditional – even unappealing – product and earning a nearly 1000% price premium in the process. read more How well connected is your product? When developing a new product or thinking about your strategy, one of the most important success factors to take into account is how you connect to the most important – and long-lasting – trends. read more Paleo-type diets here to stay? Since 2004 Google Trends has captured the most popular searches on its website. Of particular interest to the mass media is Google’s annual round-up of the “most-searched” diet results. read more Simple innovations prove the most successful – and disruptive All over the Western world, people’s breakfast habits are changing, creating new challenges and opportunities. read more Thicker yoghurt, lower sugar, higher protein lead new product successes Yoghurt, less sugar and fewer and better carbohydrates are among the strongest themes to emerge from IRI’s annual review of America’s most-successful new brands, the New Product Pacestters Report. read more Chia Pods: making trendy seed convenient From its cultivation in one of the most remote parts of Australia to the natural foods stores of the world, the Chia Co’s vertically-integrated supply chain is taking chia seeds to consumers in a convenient, super-premium format with a modern packaging design that’s miles away from the hippy image of “ancient grains”. Will this brainchild of an Australian wheat farmer do for chia seeds what Pom Wonderful did for pomegranate? read more Paramount pistachios at premium prices crack mass-market It has been by far the most successful healthy snacking launch of the past 15 years, leaping from zero to over $500 million (€363 million) in retail sales in just five years and even coming close to overtaking the long-established Pringles chip brand. The company behind it has focused on using marketing and distribution skills to transform a simple commodity into a premium brand. read more “Convenient meat” bar targets paleo diet market A new generation of entrepreneurs is serving a growing market of paleo-diet enthusiasts and general health consumers with three brands that bridge the spectrum of dietary approaches, from a vegan offering to a 100% lean meat bar, via a newly-launched nut-and-seed low-carb bar. read more Danone targets mass market with premium high-protein yoghurt A high protein dairy brand from Danone is using a hunger-fighting promise to position itself as an anytime, guilt-free snack for young urban consumers. Supported by a massive investment in sampling and other communications as well as a strong presence in convenience stores, the brand has become a success in Poland and the UK and is now getting a wider roll-out. read more

The dairy-plus-grains new product frenzy that will define the next year

Over the next twelve months every dairy company (and many breakfast cereal companies) will either launch or think about launching a single-serve product that combines oats (or another grain) with dairy (usually yoghurt).

It’s a new product opportunity that New Nutrition Business has been advocating for about four years – most recently just for weeks ago (see our argument in favour of this product type in this blogpost:   http://goo.gl/yDNs8V).

So far most companies have held back, leaving the field open to small entrepreneurial start-ups, some struggling to understand the opportunity, others hoping to see a big success.

All that will change with the debut a two months from now of an oats-plus-yoghurt single-serve product from Chobani, the world’s biggest Greek yoghurt maker and the company that gave birth to the Greek yoghurt revolution that has transformed the US, redefined the strategy of Danone (which is playing catch-up) and is working its influence on dairy globally.

Once Chobani does it, everyone will want to do it. In America dairies will throw themselves into a frenzy of me-too activity. In Europe the frenzy will be less intense, but the me-toos will still appear everywhere. In Asia too, it will be an opportunity, although there will be a reluctance to go ahead with the concept – right up to the moment when Chobani or someone else does it first. That’s a pity, because thanks to Quaker there are many markets where oats are well-established – or where there are local grains that could be used instead – and where dairy has a great image.

This surge won’t stop at oats-plus-yoghurt. It’s possible to have a single-serve pot that combines any grain or seed with any dairy (though you should make sure the dairy product you use is high protein, to give a pleasing mouthfeel and sense of satisfaction).

A year from now what seemed like a new idea will be an everyday item.

Read more on the blog

Juian Mellentin

Industry Events
Vitafoods Europe The global nutraceutical event

Date: 6-8 May 2014

Location: Palexpo, Geneva, Switzerland

Weblink: http://www.vitafoods.eu.com

7th Protein Summit 2014
Bridge2Food is delighted to present the 7th Protein Summit to focus on creating sustainable opportunities in the protein food and feed value chains.

Date: 18-19 September 2014

Location: Rotterdam, The Netherlands

Weblink: http://www.bridge2food.com/events/ingredients-platform/protein-summit-2014/summary.html

Benefiq 2014 International Rendezvous on Health Ingredients

Date: 23-25 September 2014

Location: Quebec City Convention Centre, Quebec, Canada

Weblink: http://www.benefiq.ca/en/?page_id=54

Hi Europe & Ni The 360° perspective of the health, natural and nutrition industry

Date: 2-4 December 2014

Location: Amsterdam RAI, The Netherlands

Weblink: http://www.foodingredientsglobal.com/hie/home

In-depth analysis of trends and excellent insights. The case studies provide solid market data and I refer to them often and in particular when starting new initiatives. Mary Parsons VP Global Platform Development, The Hershey Company

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