Welcome to New Nutrition Business
We are a service like no other, dedicated to the business of food, beverages and health. Since 1995 we have supplied the world's most innovative food and drink businesses with unrivalled insights and practical case studies. Our unique, high quality information enables hundreds of businesses to successfully refine and implement their strategies
We are led by internationally respected expert Julian Mellentin
- NNB Strategy Insights - a regular information service
- An annual forecast of key industry trends
- Reports and case studies on specific sectors, technologies and ingredients, and companies
- in-house presentations and
- consultancy services
Game changing innovation is about doing mad things that no-one else dare do
Innovation in food can take many forms. And while big companies spend their days looking for giant "game changer" innovation opportunities, savvy entrepreneurs are meanwhile busily experimenting - experiments which may create the real game-changing opportunities.
Entrepreneurs often develop ideas which would fail the "too weird test" and the "too niche test" inside most corporates.
Here's three ideas we like:
Back to the Roots, based in California, enables you to grow your own oyster mushrooms at home, using recycled coffee grounds. The grow-your-own packs are selling like hot cakes online and in stores like Whole Foods. They appeal to a certain demographic's interest in sustainability and being involved in your own food. Take a look at: www.backtotheroots.com
My Muesli. Meanwhile in Germany, three young entrepreneurs decided to serve "thousands of tiny customer niches" by enabling people to customize their breakfast cereal online and get it delivered to their home. Company co-founder Max Wittrock told New Nutrition Business: "Some are gluten intolerant, some health freaks, and then there are some who simply hate raisins". The company has grown from zero to over 200 employees, profitable operations and a growing international footprint, all within the space of four years. And also while charging a 100% price premium compared to regular muesli. Meanwhile sales of muesli in German supermarkets have been flat or falling. Take a look at: www.mymuesli.de
EasiYo. A dairy innovation, and another that appeals to people's desire for customisation and home preparation. The EasiYo system is basically a home yoghurt maker, a machine that comes with dedicated supplies of yoghurt powder (which contains genuine probiotics), fruit additions and other inclusions. The customer can only use EasiYo ingredients. Retailed in Italy, the UK and New Zealand through internet stores and channels like the QVC TV shopping channel, it by-passes traditional supermarkets. Remarkably, it's become a EUR16 million ($20 million) annual sales business in just a few years - and still growing in double digits. It's another example of niche innovation that big companies have overlooked. Take a look at: www.easiyo.com
We live in a world full of risk-takers and innovators. If you want your food brand or food ingredient to succeed, it's businesses like this you can look to for inspiration, just as much as looking to better-known giants like Apple.
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