The 12 Key Trends you need to understand

Every year we give our customers an in-depth analysis of the most important trends for the year ahead.

We monitor every element that helps create and drive - or thwart - a trend's evolution: nutrition science, ingredient technologies, consumer research, supermarket sales data, the regulatory environment and much more.

It's our job to continuously monitor a mass of qualitative and quantitative data and to this we add the findings from the 450 interviews of industry executives which we conduct each year.

Since we began in 1995 we have constantly tested, challanged, refined and improved our methodology. We've added layer upon layer to our ever-deepening knowledge of the consumer and the market.

As a result, whole most trend forecasts change significantly from year to year, ours does not. We have learnt to identify and focus only on the trends that are the underlying key drivers for our industry - not fads or short-term developments with no long-term meaning. As we all know from our own experience, no company can afford to invest in creating a strategy and developing a product to match a trend that isn't going to be there two years from now. It's because we only include those trends with staying power that our list of trends doesn't change dramatically from year to year. Our long-term focus is there to help companies develop meaningful innovation plans and strategies.

Around the world the smartest companies, from global giants to two-person start-ups, use the New Nutrition Business Key Trends to help guide their thinking. Among the useful tools we've become well-known for are our Trend Diamonds, to help you udnerstand the strengths and weaknesses within a trend, and in particular our Nutritional Product Life Cycle Model. The Life Cycle Model has become the definitive tool for many companies. It is used as a practical way to map out market evolution by businesses that include some of the best-known names in our industry.

If your company doesn't already have a license to acces New Nutrition Business then you can get your own copy of our 12 Key Trends forecast by going here: http://new-nutrition.com/report/showReport/1095

Available in pdf, a powerpint version that you can use in your own presentations will be available soon.