The snackification of breakfast

Worldwide, breakfast has become a source of new opportunity and a battleground, fuelled by consumers’ need for quick and easy meals in the morning – and by two massively successful disruptive innovations, Belvita’s breakfast biscuit and Up & Go’s liquid breakfast.

From Asia to America, breakfast is being “snackified”. This report explains the wealth of new opportunities for companies in every food category and the five factors of success for new breakfast products.

    Read more
Recent Case Studies 14 Key Trends in the business of dairy nutrition & health To build a successful business it’s essential to differentiate between enduring trends – developments that will still be around in five, 10 or more years –and those with a shorter lifespan. read more No surprise as Satisfries dies It will come as no surprise to a lot of people to learn that Burger King has withdrawn its “Satisfries” – fat and calorie-reduced French fries – from its 7,500 stores in America, just a year after they were launched. read more Weight Watchers’ sales plunging beyond point of no return? Is Weight Watchers following Jenny Craig and Slimfast, losing relevance, customers, sales and any hope of future growth? read more Bee the change This is the New Nutrition Business beehive. It’s the first, we hope, of many. read more Promising marriage of big business and recession-proof kids innovator A lot of explanations have been put forward for why General Mills, one of the world’s biggest food companies, recently acquired organic kids’ food brand Annie’s Homegrown. But the most important is that Annie’s is one of the many businesses that has demonstrated the value of organic for health-conscious mothers – sales of its premium-priced products growing by 118% over a period in which America’s economy was flat, while operating profit grew by over 700%. read more Lifeway seeks growth after putting down strong roots After 27 years in the shadows of everything from Activia to Greek-style yoghurt, Lifeway Foods is ready to grow up. The brand has added to its product breadth, distribution footprint, social relevance and even geographic markets, and now Lifeway is ready to elevate its marketing presence and greatly boost its production capacity. read more European industry group kicks off “bread of the future” A collaborative venture of Europe’s leading bakery groups and grain experts, lead by Dutch research organisation TNO, aims to give bread in Europe a health turbo-boost, with a focus on the natural nutritional benefits of grains, with higher antioxidant activity, more fibre, better taste and an appealing emotional story for the consumer. Products are already coming to market in Germany, Italy and elsewhere. read more Start-up delivers Mediterranean diet with modern convenience Mediterra Nutrition Bars offers the appeal of the Mediterranean Diet in a convenient package. The brand is striving to stay true to the principles of its dietary heritage, but in the process, it may also change the landscape of the bar category for good. read more
Everyday gluten-free eating?
Blog

Everyday gluten-free eating?

Celebrity endorsements of gluten-free eating can be found in most countries. Even in France – although French people have a conservative food culture and a long track-record of rejecting eating habits they see as “strange” (try being a vegetarian in France).

French people are willing to be influenced by Novak Djokovic, who attributes much of his success as a tennis ace to eating gluten-free. He has even written a best-selling book about it: Serve to Win: the 14-Day Gluten Free Plan for Physical and Mental Excellence.

Gluten-free fixtures like this one – for the Gerble brand, owned by Japan’s Otsuka Pharmaceutical, are now as common in supermarkets in France as in America. The text on the display reads: For a balanced diet that can change your life.

It’s a sign of how gluten-free eating – once seen as an unusual problem that made gluten-free eaters unwelcome dinner guests – is fast becoming normalised.

Normalisation is an important step in the evolution of any trend. It’s the process which takes foods and eating habits from being unusual (or “weird”) to being everyday and unremarkable.

Brands play their part in normalisation by starting the process of moving gluten-free from a special aisle to the mainstream aisle.

Nestle’s recent launch of gluten-free cornflakes in Europe is a perfect example. A mass-market brand selling a mass-market product in the mainstream aisle, it’s all part of making gluten-free a normal, everyday message.


Read more on the blog

 
Julian Mellentin

Industry Events
Hi Europe & Ni The 360° perspective of the health, natural and nutrition industry

Date: 2-4 December 2014

Location: Amsterdam RAI, The Netherlands

Weblink: http://www.foodingredientsglobal.com/hie/home



3rd Healthy Ageing Platform 2014 for Industry & Research

Date: 4-5 December 2014

Location: Amsterdam - Connected to Hi Europe

Weblink: http://www.cvent.com/events/bridge2food-3rd-healthy-ageing-platform-2014/agenda-93da812c5d63408a87391f2623180e3f.aspx



5th Healthy Bars & Grain Snacks 2015 Platform for Industry & Innovation

Date: 5 & 6 February 2015

Location: Cologne (Combine with ISM!)

Weblink: http://www.cvent.com/events/bridge2food-5th-healthy-bars-grain-snacks-2014/event-summary-0e9182c57c3347b28a2ed69d4b77f87b.aspx


In-depth analysis of trends and excellent insights. The case studies provide solid market data and I refer to them often and in particular when starting new initiatives. Mary Parsons VP Global Platform Development, The Hershey Company



Forgotten your password?

Latest Editions

New Nutrition Business
Kids Nutrition Report
October 2014 Summer 2014

Bestselling Reports

12 Key Trends in Food, Nutrition & Health 2014

Read more

Failures in Functional Foods and Beverages

Read more

Key trends in the business of dairy nutrition

Read more

Latest Edition of NNB



The Latest edition edition is currently available online


close this frame

Latest Edition of Kids Nutrition Report


The Summer 2014 edition is currently available online

Visit the Kids Nutrition Report website


close
close
I regard NNB as a reliable, unbiased source of information. Also it is one of the very few publications which try to analyze and understand markets, not only report what has happened. Kalle Leporanta Valio Ltd