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Recent Case Studies In the “new normal” fortune favours the nimble How to cope with the pace of change in the consumer market is proving challenging for the largest food and beverage companies, believes Tony Vernon, chief executive officer of Kraft Foods Group. read more Great science no help if benefit doesn’t excite After more than 10 years of effort, DSM – the Swiss-Dutch group which is one of the world’s biggest ingredient companies – appears to be abandoning its Teavigo strategy. What is surprising is that the company persisted with such a weak strategy for so long. read more Meat company transforms into protein provider A few years ago, the CEO of meat company Hormel tasked an innovation team with coming up with ideas that bridged the company’s various food businesses. The result is a bold move into portable, immediate, protein-rich foods that also connects with the steadily emerging carb-reduction trend. read more Advertising authority’s ruling flags up real dilemma Hidden away among the many July rulings from the UK’s Advertising Standards Authority (ASA) is a beauty-from-within case which raises important questions about where the boundaries of the EU’s Nutrition and Health Claims Regulation (NHCR) lie (and may be redrawn by future court cases), why the ASA is being used to police these claims, and the burden of proof when it comes to the benefits of supplements and functional foods. read more Innovative process harnesses power of mushrooms to transform taste and health A new mushroom-based process is promising to wave a magic wand over some of the food industry’s most persistent challenges – such as the aftertaste that dogs stevia’s progress – and to transform some of our best-loved foods such as chocolate and coffee by removing bitterness and therefore allowing lower sugar content. This 100% natural “transformative” technique also adds something of its own – beneficial betaglucans. read more Kombucha’s growth proves doubters wrong There’s a long history of entrepreneurs bringing healthier Asian beverages to Western markets and growing them from zero to significant segments of the market. There’s also a long history of big beverage companies dismissing the new entrants’ products as “too Asian” or “too weird” for Western tastes – only to be proven wrong a few years later. Kombucha is the latest product to follow this path. read more Bold range tackles diabetes with “good carbs” A bold experiment is taking place in Spain, where a food company and a pharmaceutical company have formed an unusual joint venture, pooling their know-how to create a range of foods designed for the needs of diabetics and distributed through both the pharmacy/drugstore and supermarket channels. read more Paleo food delivery service aids modern-day hunter-gatherers Chicago subscription-based food delivery service Hunt.Gather.Snack vets products and delivers boxes with pre-packed paleo/primal snacks to ease the stresses of today’s urban cavepeople. read more

Weight Watchers: sales slide takes it beyond the tipping point?

Is Weight Watchers following Jenny Craig and Slim-Fast, losing relevance, customers, sales and any hope of future growth?

In the first six months of this year Weight Watchers’ sales fell by 16%, while operating profit fell by 35%. It will be a blow to the company’s management, which hoped to turn round the company’s fortunes following a 6% decline in sales in 2013.

In fact Weight Watchers decline seems to be accelerating.

The reasons aren’t difficult to guess:
its paid-for weight-loss programme has to compete against free alternatives offered online from a host of websites and apps and younger consumers expect to get whatever they need free online – as the music downloads business testifies.
thanks to modern work patterns and time pressures, few people can make the time to turn up at a Weight Watchers meeting the same time each week
people’s interest in weight management has switched from an interest in special programmes and products to “weight wellness” as part of their everyday decision making about food

Weight Watchers was the “disruptive innovator” of the 1960s. Its meetings and motivational groups were the first of their kind. The company pioneered “social” to connect consumers and transform an industry 40 years before the term “social media” was even thought of.

But technology and changing eating habits have left the company apparently less and less able to create a point of difference. Weight Watchers sales slide may yet get worse.

Read more on the blog

Juian Mellentin

Industry Events

7th Protein Summit 2014
Bridge2Food is delighted to present the 7th Protein Summit to focus on creating sustainable opportunities in the protein food and feed value chains.

Date: 18-19 September 2014

Location: Rotterdam, The Netherlands

Weblink: http://www.bridge2food.com/events/ingredients-platform/protein-summit-2014/summary.html

Benefiq 2014 International Rendezvous on Health Ingredients

Date: 23-25 September 2014

Location: Quebec City Convention Centre, Quebec, Canada

Weblink: http://www.benefiq.ca/eng/

Hi Europe & Ni The 360° perspective of the health, natural and nutrition industry

Date: 2-4 December 2014

Location: Amsterdam RAI, The Netherlands

Weblink: http://www.foodingredientsglobal.com/hie/home

3rd Healthy Ageing Platform 2014 for Industry & Research

Date: 4-5 December 2014

Location: Amsterdam - Connected to Hi Europe

Weblink: http://www.cvent.com/events/bridge2food-3rd-healthy-ageing-platform-2014/agenda-93da812c5d63408a87391f2623180e3f.aspx

5th Healthy Bars & Grain Snacks 2015 Platform for Industry & Innovation

Date: 5 & 6 February 2015

Location: Cologne (Combine with ISM!)

Weblink: http://www.cvent.com/events/bridge2food-5th-healthy-bars-grain-snacks-2014/event-summary-0e9182c57c3347b28a2ed69d4b77f87b.aspx

In-depth analysis of trends and excellent insights. The case studies provide solid market data and I refer to them often and in particular when starting new initiatives. Mary Parsons VP Global Platform Development, The Hershey Company

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