New Nutrition Business Development - Whitepapers
Commercialising edible insects
How to market the impossible

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Adobe pdf format Free White Paper Published September 2014

About this White Paper:

About 1900 species of insects are eaten worldwide by at least 2 billion people – not because they’re short of food, but out of choice.

  • But for most Western consumers the idea of bugs as food is disgusting
  • A handful of entrepreneurial start-ups are working to change this, and they’re capturing the attention of the trend-setting early adopters

This White Paper

  • shows you how to go about marketing a product that faces a huge consumer-acceptance hurdle
  • explores the challenges and opportunities for this potential future food source
  • includes case studies and interviews with brands using insects as an ingredient

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