NNB Strategy Insights

This is the service that the most innovative companies in foods and beverages depend upon to inform their strategy: “It gives us everything we need”, as one global company puts it.

 -  Click here to find out how to purchase our Basic service

What you get:

• Every month you receive a detailed analysis that includes key developments in the industry and 8-10 case studies of technologies and brands
• Access to our comprehensive database of articles and case studies, stretching back to 1995, and
• If you choose to the Enhanced or Premium service your analysis comes not only in hard copy and pdf, but also in Powerpoint format (useful for internal presentations, saving you time) and as audio files you can listen to on your MP3 player in the car or on a plane.

What makes NNB Strategy Insights such a useful tool for guiding companies’ thinking?

• Global overview: every month learn what you can apply from other markets
• Real-world perspective: industry developments explained with practical tools such as the Product Lifecycle Model, our category-specific success factor checklists, supported with market data, graphs and tables
• Case studies: lessons from real companies dealing with real challenges. Packed with useful detail including market share figures, pricing strategy, promotional strategy, merchandising and distribution � all the things that you as professionals need to understand
• Expert analysis and comment: unbiased opinion and comment backed by facts, delivered in a clear, very readable style. Our writers have expertise in the food industry, or in nutrition and health, or have written about food at a senior level for many years
• Full colour presentation with illustrations of products, advertisements and marketing material