10 Key Trends in Food, Nutrition & Health 2017

The New Nutrition Business 10 Key Trends report is the only trend analysis dedicated to the business of food and health - and the only one that will help you spot the difference between an enduring trend and a fad.

A small but growing number of consumers are taking personalization to the next level, such as a genetic profile, or metabolism and disease risk via DNA tests. The power of this trend is reflected in the decision by food giant Campbell’s to invest $32 million in Habit, a startup delivering personalized nutrition in an accessible way.
124 pages


November/December 2016

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Personalized nutrition services also include tests for biomarkers for chronic inflammation, connecting to Key Trend 5: Inflammation. It’s a trend that seemingly faces several challenges, but if you want to know what the next gluten-free” is going to be – this is it. Consumer awareness of inflammation is slowly rising, with “naturally functional” anti-inflammatory ingredients such as turmeric attracting much attention.

Some people have long argued that foods designed for elite athletes would become mainstream. However, by far the bigger trend is one that is going in the opposite direction (Key trend 3: Sportification). Natural foods are becoming more attractive in sport. Regular food companies, that are not sports-oriented, are finding success if they attach their product to consumption for sport.

Digestive wellness is a benefit platform entering a new era thanks to new technologies and new understanding of the effects that gut health has on overall health. Key trend 1: Digestive Wellness 2.0 explains that consumers want to feel the benefit – and they are willing to try many routes to get it.

Contents

10 Key Trends in Food, Nutrition & Health 2017
Key Trend 1: Digestive Wellness 2.0
Key Trend 2: Plant-based foods
Key Trend 3: The Sportification of food and beverage
Key Trend 4: Personalization
Key Trend 5: Inflammation
Key Trend 6: Protein
Key Trend 7: Snackification
Key Trend 8: Up with Fat, Down with Sugar
Key Trend 9: Good carbs, bad carbs – the calm before the storm?
Key Trend 10: Fragmentation

Charts

Chart 1: How the trends score on the Trend Diamond
Chart 2: An example of a Trend Diamond Key Trend 1, Digestive Wellness 2.0
Chart 3: The nutritional product life cycle
Chart 4: A new strategic focus in Digestive Wellness
Chart 5: Trend Diamond – Key Trend 1, Digestive Wellness 2.0
Chart 6: Product Life-cycle – Key Trend 1, Digestive Wellness 2.0
Chart 7: Using vegetables instead of grains is a lifestyle consumer trend, not mass-market
Chart 8: Snack products launches with beetroot in Europe
Chart 9: Snack products launches with beetroot in North America
Chart 10: Trend Diamond – Key Trend 2, Plant-based foods
Chart 11: Product Life-cycle – Key Trend 2, Plant-based foods
Chart 12: Trend Diamond – Key Trend 3, Sportification
Chart 13: Product Life-cycle – Key Trend 3, Sportification
Chart 14: The two types of personalization consumer
Chart 15: What role can food and beverage companies play in personalization?
Chart 16: Trend Diamond – Key Trend 4, Personalization
Chart 17: Product Life-cycle – Key Trend 4, Personalization
Chart 18: Use of ginger in food and drink products is increasing
Chart 19: Trend Diamond – Key Trend 5, Inflammation
Chart 20: Product Life-cycle – Key Trend 5, Inflammation
Chart 21: Trend Diamond – Key Trend 6, Protein
Chart 22: Product Life-cycle – Key Trend 6, Protein
Chart 23: Snacking transforms commodities into a value-added, high-margin business
Chart 24: Trend Diamond – Key Trend 7, Snackification
Chart 25: Product Life-cycle – Key Trend 7, Snackification
Chart 26: Butter sales rising
Chart 27: Sugar vs fat content (g/100g) in yoghurt, US
Chart 28: Fat and sugar of yoghurt brands, the Netherlands
Chart 29: Trend Diamond – Key Trend 8, Up with Fat, Down with Sugar
Chart 30: Product Life-cycle – Key Trend 8, Up with Fat, Down with Sugar
Chart 31: Trend Diamond – Key Trend 9, Good carbs, bad carbs
Chart 32: Product Life-cycle – Key Trend 9, Good carbs, bad carbs
Chart 33: Total sales achieved by America’s top-10 best-selling new products

 

 


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