December 6th 2002 - Nutrient-enhanced water has become the fastest growing segment of the beverage category according to Chicago-based Information Resources Inc. (IRI) and market leader Propel Fitness Water has become the first enhanced water to surpass $100 million in annual sales.
Since its national rollout early this year, Propel taken a share of nearly 60% of all enhanced water category growth at groceries and convenience stores in 2002.
According to IRI, enhanced water sales at grocery and convenience stores are up 124% year-to-date, and sales of Propel Fitness Water have outpaced the competition, with an increase of 193% year-to-date.
Propel Fitness Water is a lightly flavored water fortified with vitamins and giving only 10 calories per 8 oz. serving.
To learn more about Propel Fitness Water visit www.propelwater.com and www.gatorade.com