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This month's articles

Nestlé chases after the smoothie market

May 2008 - Nestlé has decided to become the latest me-too entrant to the UK’s fast-growing but crowded smoothie market – a move that has been awaited by industry since October last year.

Unilever turns ice cream into a healthy probiotic snack

May 2008 - Unilever is testing whether the probiotic concept can be made to work in the kids’ ice cream market with a new UK launch under its Milk Time brand, part of an ongoing effort to turn ice cream from an indulgence into a healthy snack.

Works With Water delivers Beauty in a bottle

May 2008 - Works With Water, the only UK company delivering clinically proven health benefits in bottled spring water, has launched Beauty, a first-of-its-kind functional water developed to help consumers achieve a smoother, more radiant complexion.

Nestlé boldly goes where others have gone before

May 2008 - PepsiCo clearly intended to make a big splash in the UK’s fast-growing smoothie market when it acquired the PJs brand back in early 2005. PJs had retail sales of £10.9 million ($21.4 million/€13.5 million) and it was the second-biggest brand in the UK smoothie market after Innocent, which had sales of £30 million ($37 million/€59 million).

Red Bull Simply Cola: How not to extend a brand?

May 2008 - Red Bull GmbH is the original new category creator, bringing the “energy” concept to the supermarket for the first time. Now it has decided to be a me-too in a mature and well-defended category – which should make us all pause for thought.

Cracking the beauty code

May 2008 - In 10 or 15 years from now we may see a beauty food market that is as large and well-developed in the West as it is in Japan – but getting from here to there is going to be a long and difficult journey.

Coconut water: ‘A powerhouse of nutrition’

May 2008 - Four years ago coconut water was virtually unknown in the US. Today, thanks mainly to the efforts of three small startup companies, an ever-increasing number of Americans are recognising it as one of the most nutritious natural beverages on the planet.

Cranberry’s reinvention continues apace

May 2008 - The new cranberry products appearing in the US range from extensions of Ocean Spray’s diet-juice line to Decas’ nutritionally fortified dried fruit to Northland’s blends of cranberry and other dark juices.

The French say ‘Oui!’ to cranberry’s health benefits

May 2008- For a long time France has had a well-earned reputation for being among the most difficult place in Europe to get a health claim.

Inside Out Beauty creates ‘exclusivity for everyone’

May 2008 - Inside Out Beauty was founded with a £50,000 ($99,000/€62,000) investment by Kate Cazenove and Kate Shapland and began trading in May 2007.

A Glimpse of the future from XanGo

May 2008 - In the global business of food and health, XanGo is undoubtedly one of the brightest stars. As we outlined in the October 2007 New Nutrition Business, the company’s strategy exemplifies Mellentin’s 10 Habits of Highly Effective Nutrition Companies. Now XanGo is readying itself for the next big step on its journey to becoming a $1-billion (€640 million) company.

GABA: From big in Japan to bigger in the West?

May 2008 - GABA was discovered in the same decade as Yakult Honsha was established and 50 years later that company’s flagship product – Yakult, the original little bottle – earns worldwide sales of more than $1.5 billion (€960 million).

The pluses & minuses of food-ranking systems

May 2008 - Topco’s new food ranking system, called the Overall Nutritional Quality Index (ONQI), uses a numeric score to rate any food item or recipe, “enabling consumers to make choices based on an unbiased assessment of a food’s nutritional value”, according to the company.

Last month's articles

Next Foods unveils ‘Active Daily Nutrition’

April 2008 - Only a handful of food industry executives can lay claim to having created a totally new category:

Raisio launches oat-based snack drink

April 2008 - The Finnish feed, food and ingredients giant Raisio is moving into new territory with its food division’s latest launch, Elovena Välipalajuoma (Oat-Berry Snack Drink).

EFSA takes wind out of Southampton study’s sails

April 2008 - In the October 2007 New Nutrition Business we analysed the storm of media interest generated by the results of a study carried out by researchers at Southampton University which suggested that consumption of mixes of certain artificial food colours together with the preservative sodium benzoate could be linked to an adverse effect on children’s behaviour.

‘Disruptive innovation’ is the driver of functional food success

April 2008 - ‘Innovation’ is possibly one of the most over-used words in the food and beverage industry, often applied to a wide range of product ideas that are little more than incremental changes to existing product

Arla Foods shakes up UK milk market

April 2008- In late January the UK government announced the publication of a new £372 million ($732 million/€493 million) cross-government strategy “to help everyone lead healthier lives”.

Lifeway Foods spreads the kefir gospel

April 2008 - Lifeway Foods has made its brand of kefir – a cultured milk beverage that contains 10 probiotic cultures – palatable to enough Americans to grow to a $39-million (€25-million) company.

 

Honest Tea equips itself for serious brand-building

April 2008 - Despite the recent uplifting developments at Maryland-based Honest Tea, CEO and president Seth Goldman has his feet planted firmly on the ground.

Mood Food finds an online home

April 2008 - February saw the launch in the UK of a first-of-its-kind website called MoodFood (www.MoodFoodCompany.co.uk), which is home to a carefully selected family of foods and beverages claimed to help consumers feel the way they want to feel.

Barry Callebaut opens up functional chocolate frontier

April 2008- Three companies are offering omega-3-enhanced dairy beverages in regional markets in Canada, including two of the nation’s biggest dairy concerns. markets.

 

Reinventing the essence of the apple

April 2008 - An apple a day may keep the doctor away, but for marketers and growers of apples, the profitability of apples has been looking pretty sick in recent years.

Omega-3 food & beverage launches surge in Norway

April 2008 - Despite Norway’s reputation as one of the best sources of marine omega-3s, just 29 foods and beverages fortified with the fatty acids were launched there between 2003 and 2006, according to the Mintel Global New Products Database (GNPD).