Milk to help you sleep
All-natural high-melatonin milk: a profitable opportunity
Available
in PDF ONLY $100/€130/GBP50/A$125/NZ$245/C$110/ ¥11,000
The recent launch of the UK’s second “night time milk” brand – selling at a 150% price premium to regular milk - shows the potential for this new niche that makes the most of one of milk’s intrinsic health benefits.
The product joins a growing international line-up high melatonin milks, headed by market pioneer Finland’s Ingman Dairy, that are creating a profitable new segment of the dairy market that could grow to be worth $400 million in annual sales. It’s a market that is being developed by small dairy companies, one of them organic, who are enjoying healthy sales growth and some of the highest price premiums in the milk business.
Benefits
This New Nutrition Business Case Study is written – as all our case studies are - to help companies assess the attractiveness, or otherwise, of a possible market opportunity. It looks at:
- science
- marketing
- packaging
- pricing
- profitability
- health claims
- retail distribution channels
- market size, growth rates and forecast
- risk and opportunities throughout the world
In summary, everything you need to know in order to assess the viability of the high-melatonin milk niche.
This case study was authored by Julian Mellentin, co-author of The Functional Foods Revolution, the first-ever book on the business of functional foods, and The Food & Health Marketing Handbook.
New Nutrition Business – the experts in the global nutrition business since 1995
|
11 pages, three product illustrations, 5,000 words ISBN 0-9546522-1-5 Available in pdf only |
| ORDERING INFORMATION |
Available in PDF ONLY $100/€130/GBP50/A$125/NZ$245/C$110/ ¥11,000 Ordering is easy: email Miranda.mills@new-nutrition.com Or download an orderform below: Adobe PDF format - Print directly or save to your computer (If you do not have Adobe Acrobat Reader you can download this for free from http://www.adobe.com/products/acrobat/readstep2.html ) Please complete the form and either Fax it or mail it to the address shown on the form. If you have any difficulties with these procedures please email: Miranda.Mills@new-nutrition.com |