Our annual forecast of the most important current and future trends gives unrivalled practical insights to help you better shape the future of your business. Delivered to you in pdf or as a powerpoint that you can incorporate into your own presentations, our trends report provides you with broad and deep insights – all backed with supermarket sales data and our trademark to-the-point opinions – as well as a concise bullet-point summary of each trend and the key success factors ...more

From Brazil to America to Europe: coconut water is the fastest-growing new category, with retail sales already above $450 million (€327.5 million), thanks to its strong isotonic, hypo-allergenic and all-natural health benefits. Using new processing technologies and new brands, start-ups in Germany, the US and elsewhere are growing coconut water sales and getting premium prices. Coca-Cola, PepsiCo, some of Europe’s biggest brewing families and even Madonna have invested in the sector. ...more

Innocent Drinks rocketed from start-up to over $200 million in retail sales within eight years, creating a new category in Europe – fruit smoothies. But between 2007 and 2009 its sales plunged by 29% and prices were slashed. This unique 27-page report sets out the seven strategy lessons that can be learnt from the experience of Innocent. ...more

Beauty foods and beverages are big in Japan, but in the West few brands have gone beyond a niche. This unique report sets out the seven strategy lessons that can be learnt from the experience of Danone Essensis, Nestlé Glowelle and Borba Skin Balance Water – three case studies which provide the most clear insights into the risks and opportunities in the “beauty-from-within” business. ...more

In the market for kids’ foods and drinks, it’s in beverages that you will find the most examples of success – and some of the smartest innovations ...more

The functional foods market is a complex one. Success with a new product or ingredient is rare. This unique 98-page report examines failures by functional brands and ingredients. It sets out the lessons that can be applied by anyone trying to develop an effective strategy for a brand or trying to commercialise nutrition science and offers concise strategies for reducing the risk of failure!..more

Using 20 detailed Case Studies of brands addressing a range of benefits – energy, joint health, sports beverages, protein boosting, digestive health, weight management and heart health – this report looks at what makes some functional and health-enhancing brands succeed and what makes others fail. Each Case Study gives our usual independent and opinionated analysis and addresses packaging, choice of ingredients, nutrition profiles, marketing communications, pricing strategies (and why some brands are able to earn premium prices), which consumers buy them and why, all supported with supermarket sales data...more