Superfruit: new book defines strategy for superfruit success
NEW!
Superfruits are the product of a strategy, not something you find growing on a tree.
Superfruits are revolutionising the way consumers relate to fruit and fruit-based products and they’re growing their market fast – from 40%-100% every year. And yet just a handful of fruits have crossed over from commodity status to superfruit stardom. This book provides a checklist for superfruit success. ...more
Probiotics: Successful Strategies from the Global Marketplace
NEW!
This report is written for anyone trying to develop an effective strategy in the challenging and fast-changing area of probiotics. It sets out the seven steps to creating a successful probiotic brand and describes probiotic strategy both in dairy and emerging new segments such as fruit juice and solid foods. ...more
Coconut Water: The Single-ingredient Sports Recovery Drink
NEW!
The discovery that coconut water contains in its natural form more electrolytes and nutrients than formulated sports drinks has sparked a frenzy of industry interest and the creation of a new, “natural” segment of the sports nutrition market....more
Ten Key Trends in Food, Nutrition & Health 2008
10 Key Trends in Food, Nutrition & Health 2008 is our sought-after annual review of the trends that are defining strategy in food, beverages and health in 2008 and beyond....more
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Superfruits are the product of a strategy, not something you find growing on a tree.
Superfruits are revolutionising the way consumers relate to fruit and fruit-based products and they’re growing their market fast – from 40%-100% every year. And yet just a handful of fruits have crossed over from commodity status to superfruit stardom. This book provides a checklist for superfruit success. ...
