New Nutrition Development Area

About New Nutrition Business

We are the world's leading provider of analysis and insight into the global nutrition business. We're a small company with offices in London, the US and New Zealand, and affiliates in Japan, Finland and Korea.

What we lack in size we make up for in quality. We conduct primary research and analysis of developments in the global nutrition industry using a network of researchers and writers around the world.

Every year we interview 450 to 500 senior executives in food, beverages and ingredients around the world. We look at consumer research and use supermarket sales data.

This approach gives us a unique perspective on why some products succeed and why others fail. It has enabled us to identify the best strategies for commercializing nutrition science as well as for creating new products with health benefits.

Most of the world's most innovative food and drink and ingredients companies use our reports or consultancy to inform their strategy. They value the fact that we make our insights practical and useable.

Our Products

A service that offers regular analysis of industry developments. We are confident that you will not find such a breadth and depth of material for the same price.

The best source of case studies, analysis and strategy modeling tools covering:

NNB Strategy Insights - a regular information service
An annual forecast of key industry trends
Reports and case studies on specific sectors, technologies and ingredients, and companies
in-house presentations and
consultancy services

We are led by internationally respected expert Julian Mellentin.

"It's easy to find data on the business of food and health - but data without interpretation is useless," says Mellentin. "Our broad and deep expert knowledge enables us to explain not only what, but why and how, and what it all means for our customers."

In the crowded sea of constant news on food and nutrition, New Nutrition Business stands out as the must-read publication for industry trends and insights beyond the headlines. Dr. Cathy Kapica Senior Vice President, Global Health and Wellness, Ketchum