About New Nutrition Business
We are the world's leading provider of analysis and insight into the global nutrition business. We're a small company with offices in London, the US and New Zealand, and affiliates in Japan, Finland and Korea.
What we lack in size we make up for in quality. We conduct primary research and analysis of developments in the global nutrition industry using a network of researchers and writers around the world.
Every year we interview 450 to 500 senior executives in food, beverages and ingredients around the world. We look at consumer research and use supermarket sales data.
This approach gives us a unique perspective on why some products succeed and why others fail. It has enabled us to identify the best strategies for commercializing nutrition science as well as for creating new products with health benefits.
Most of the world's most innovative food and drink and ingredients companies use our reports or consultancy to inform their strategy. They value the fact that we make our insights practical and useable.
A service that offers regular analysis of industry developments. We are confident that you will not find such a breadth and depth of material for the same price.
The best source of case studies, analysis and strategy modeling tools covering:
In November 2015, NNB presented two webinars at the Latin American Dairy Congress in Brazil. One is in Portugese (of course) and the other in English. You can watch them by following the links above.
What they concern is one of the increasingly frequent turnarounds in what we believe about healthy food. Eggs, nuts, avocado and chocolate have all been falsely regarded as “unhealthy” in the past. And they have all been revealed – thanks to nutrition science – to be in fact naturally healthy and a good addition to a healthy diet.
The next turnaround concerns cheese . After 40 years of being demonized for its fat and salt content, science has established that not only is cheese not harmful, in fact it could be beneficial. Sodium in cheese does not increase blood pressure and cheese does not lead to cardiovascular disease or to weight gain. In fact it may have the opposite effect.
As the advance of nutritional science overturns yet another of the misleading – and just plain wrong – dietary rules that have dominated people’s lives since the 1970s, it isn’t surprising that consumers no-longer trust experts. Instead, they do their own research on the web and make their own decisions.
Will you be eating insects in 10 years' time?
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