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ISBN: 978-1-906297-33-6
Published: March 2010
Price: €200/$295/£190
PDF: 27 pages
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Innocent Drinks: seven strategy lessons from the setbacks of Europe’s biggest smoothie maker
Innocent Drinks rocketed from start-up to over $200 million in retail sales within eight years, creating a new category in Europe – fruit smoothies. But between 2007 and 2009 its sales plunged by 29% and prices were slashed. This unique 27-page report sets out the seven strategy lessons that can be learnt from the experience of Innocent.
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ISBN:978-1-906297-34-3
Published: March 2010
Price: €200/$295/£190
PDF: 24 pages
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Beauty foods and beverages: 7 strategy lessons
Beauty foods and beverages are big in Japan, but in the West few brands have gone beyond a niche. This unique report sets out the seven strategy lessons that can be learnt from the experience of Danone Essensis, Nestlé Glowelle and Borba Skin Balance Water – three case studies which provide the most clear insights into the risks and opportunities in the “beauty-from-within” business.
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ISBN:978-1-906297-31-2
Published: January 2010
Price: €200/$295/£190
PDF:126 pages
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20 Key Case Studies in Functional and Health-Enhancing Beverages
Using 20 detailed Case Studies of brands addressing a range of benefits – energy, joint health, sports beverages, protein boosting, digestive health, weight management and heart health – this report looks at what makes some functional and health-enhancing brands succeed and what makes others fail. Each Case Study gives our usual independent and opinionated analysis and addresses packaging, choice of ingredients, nutrition profiles, marketing communications, pricing strategies (and why some brands are able to earn premium prices), which consumers buy them and why, all supported with supermarket sales data.
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ISBN:978-1-906297-32-9
Published: December 2009
Price: €200/$295/£190
PDF:98 pages
PPT:309 slides
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10 Key Trends in Food, Nutrition and Health 2010
Each year since 1995, industry expert Julian Mellentin has forecast and analysed the key trends in the business of food, nutrition and health. Independent and opinionated, each of his ten trends includes a short bullet-point summary of the trend and a summary of the key factors that contribute to enduring success. The trends, based on 350-plus interviews with industry executives and illustrated with supermarket sales data, show how brands around the world are already profiting from them. In addition, this year Julian addresses regulatory issues in Europe and what they mean for which trends are likely to succeed – and which ones might disappear – in the European market.
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ISBN:978-1-906297-30-5
Published: October 2009
Price: €200/$295/£190
PDF:40 pages
PPT:100 slides
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Probiotic juice: five key strategy lessons from Europe and the US
Case studies in digestive and immune health
Probiotic juice is one of the biggest untapped innovation opportunities in the healthy beverage business, worldwide. The author of this unique report, Julian Mellentin, drawing on case studies from Europe and the US, sets out the five key lessons that are essential reading for anyone who wants succeed in probiotic juice.
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ISBN:978-1-906297-27-5
Published: July 2009
Price: €200/$295/£190
PDF:40 pages
PPT:100 slides
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Energy shots: birth of a new premium-priced, high-growth category
Strategies, trends and case studies from the US and UK
Such is the value to consumers of the proposition of a daily dose of energy with no added sugar that in the US alone this new category has soared to over $350 million in retail sales in less than two years - despite recession and despite selling at a massive 400% price premium over "mainstream" energy drinks such as Red Bull!
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ISBN:978-1-906297-26-8
Published: May 2009
Price: €200/$295/£190
PDF:98 pages
PPT:200 slides
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Failures in Functional Foods & Beverages: And what they reveal about success
The functional foods market is a complex one. Success with a new product or ingredient is rare. This unique 98-page report examines failures by functional brands and ingredients. It sets out the lessons that can be applied by anyone trying to develop an effective strategy for a brand or trying to commercialise nutrition science and offers concise strategies for reducing the risk of failure.!
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ISBN:978-1-906297-29-9
Published: August 2009
Price: €200/$295/£190
PDF:59 pages
PPT:117 slides
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Marketing Kids’ Healthy Beverages: Ten key case studies
In the market for kids’ foods and drinks, it’s in beverages that you will find the most examples of success – and some of the smartest innovations.more |
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ISBN:978-1-906297-29-9
Published: August 2009
Price: €200/$295/£190
PDF:59 pages
PPT:117 slides
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Organic and all-natural kids’ snacks and baby foods
Seven Key Case Studies
Health-conscious parents seem committed to continuing to buy healthy food for their children despite the recession, even as they economise in other areas.more |
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ISBN:978-1-906297-21-3
Published: May 2009
Price: €50/$65/£45
PDF:132 pages
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Wennström’s Four Factors of Success A simple tool to innovate healthy brands
Wennström’s Four Factors of Success is a unique check-list for new product development and brand analysis that takes the guesswork out of food and health marketing. Developed by brand consultant Peter Wennström, and first used in practice in 1997, this is the first time that this practical, concise and easy-to-follow step-by-step guide has been made available in print.more |
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ISBN:978-1-906297-24-4
Published: December 2008
Price: €200/$295/£190
PDF:80 pages
PPT:160 slides
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10 Key Trends in Food, Nutrition & Health 2009
Foods and beverages that provide a benefit consumers can actually feel will be best placed to weather the global economic downturn. The importance of “feel the benefit” already underpinned many successful brands in the good times and it will become even more important when people are being more careful with their money. Each Key Trend analysis in this report – which has provided the industry’s definitive summary of nutrition business trends since 1995 - is written with recession in mind. In each one we suggest an approach that we believe can contribute to enduring success – or survival – in tough times. more |
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ISBN:978-1-906297-22-0
Published: August 2009
Price: €200/$295/£190
PDF:80 pages
PPT:120 slides
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Trends & Strategies in Weight Management: Ten Key Case Studies
How do you successfully create, price, position and market weight management brands? How do you market weight management ingredients when there are over 40 different suppliers fighting for space in this embryonic market? This report provides answers to these questions, taken from real case studies of success and failure.more |
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Published: April 2008
Price: €200/$295/£190
PDF:122 pages
PPT:181 slides
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Probiotics: Successful Strategies from the Global Marketplace
This report is written for anyone trying to develop an effective strategy in the challenging and fast-changing area of probiotics. It sets out the seven steps to creating a successful probiotic brand and describes probiotic strategy both in dairy and emerging new segments such as fruit juice and solid foods.more |
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ISBN:978.1.906297.11.1
Published: June 2008
Price: €200/$295/£190
PDF:268 pages
PPT:140 slides
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Superfruit: new book defines strategy for superfruit success
Superfruits are the product of a strategy, not something you find growing on a tree.
Superfruits are revolutionising the way consumers relate to fruit and fruit-based products and they’re growing their market fast – from 40%-100% every year. And yet just a handful of fruits have crossed over from commodity status to superfruit stardom. This book provides a checklist for superfruit success.more |
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Published: 2008
Price: £190/$295/€200
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The Food and Health Marketing Handbook
This Handbook supplies the missing link in food & health marketing - a practical 'how to' manual for strategy development and brand positioningmore |
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ISBN:978-1-906297-25-1
Published: March 2009
Price: €110/$150/£80
PDF:19 pages
PPT:23 slides
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Gainomax: How to create an expert brand in sports nutrition
Gainomax has shown how a brand can successfully broaden the market for a sports recovery drink, reaching beyond serious “elite” athletes to draw in occasional gym goers and other mainstream consumers while maintaining its loyal following among the elite athletes. more |
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ISBN:978-1-906297-29-9
Published: August 2009
Price: £80/$150/€110
PDF:29 pages
PPT:71 slides
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Innocent Drinks: What makes Europe's fastest-growing smoothie brand so successful?
For any company, large or small, looking to create a successful health proposition the story of the meteoric rise of smoothie makers Innocent Drinks shows what can be achieved in a tough, highly competitive categorymore |
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Price: €200/$295/£190
PDF: 49 pages
PPT: 99 slides
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10 Factors for Success in Energy Drinks – Europe and the U.S.
This report sets out the 10 Factors for Success in Energy Drinks - and shows how they can be applied in other beverage categories.more |
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ISBN:978-1-906297-14-5
Published: September 2008
Price: €110/$150/£80
PDF:35 pages
PPT:61 slides
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Cranberries: How Ocean Spray made them the world’s most successful superfruit
Cranberries’ rise to success as “the original superfruit” is well-known. Less well-understood is that cranberry sales actually declined for several years. That decline was turned around by a focus on innovative new product development and effective brand communications. This 35 page case study shows how Ocean Spray - and other companies in the cranberry field - have already moved cranberry far beyond simple cranberry cocktail.more |
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ISBN:978-1-906297-18-3
Published: September 2008
Price: €110/$150/£80
PDF:28 pages
PPT:50 slides
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Anlene: What makes the world’s biggest bone health brand so successful?
Positioned as “the expert in bone nutrition”, New Zealand dairy giant Fonterra’s Anlene brand is the biggest bone-health brand in the world.more |
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Published: May 2007
Price: £80/$150/€110
PDF:41 pages
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Danone Actimel: Innovation builds a probiotic mega-brand
Danone’s Actimel probiotic drinking yoghurt is the world’s biggest immunity brand and one of the world’s biggest and most successful probiotic brands. First launched in Europe in 1994 in innovative 100ml daily-dose bottles, Actimel’s meteoric rise helped create a category which did not previously exist. At the most conservative estimate, Actimel earned over €1.4 billion ($1.8 billion) in retail sales last year.more |
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