Marketing Kids’ Healthy Beverages: Ten key case studies
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| ISBN: 978-1-906297-29-9 |
Publication date: August 2009 |
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About this report
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In the market for kids’ foods and drinks, it’s in beverages that you will find the most examples of success – and some of the smartest innovations.
The reasons include:
- superior convenience
- more scope for packaging innovation
- greater versatility in product formats
- beverage formulators are particularly skilled at making most things taste good
- consumers are more willing to experiment with beverages
- better margins encourage innovation.
The largest individual segment of the US kids’ food and drink market is beverages, and it’s a similar story in Europe.
Marketing Kids’ Healthy Beverages begins with a concise 19-page summary of six possible strategies that beverage companies can follow whether they are renovating an old brand, as illustrated by the case study of Nestlé Juicy Juice and Britvic Fruit Shoot, or creating a new brand, as illustrated by the case studies of Crayons and Froose.
The report then sets out, over 38 pages, 10 detailed case studies based on interviews with the companies concerned and supported by supermarket sales data. They are:
- Nestlé Juicy Juice
- Smartfish
- Fruit Shoot
- Y Water
- Magic Fruit Potions
- Froose
- Republic of Tea
- Crayons
- The Switch
These case studies cover a wide range of possible categories and benefits including:
- Immunity
- Omega-3
- Free-from
- All-natural
- Digestive health
- Packaging innovation
- Teens and “tweens”
For any company, large or small, looking to create a successful proposition in kids’ beverages, this report provides practical insights and examples.
Contents
1. Executive summary
2. Six strategies in kids’ healthy beverages
Case studies
Immunity and omega-3
Case study 1: Nestlé Juicy Juice
Case study 2: Smartfish
Water and fruit juice
Case study 3: Fruit Shoot
Case study 4: Y Water
Case study 5: First Juice
Case study 6: Magic Fruit Potions
Case study 7: Froose
Tea
Case study 8: Republic of Tea
Teens and Tweens
Case study 9: Crayons
Case study 10: The Switch
How to order
Download order form
Insights don’t have to cost a fortune – our expertise means that, unlike anyone else, we can keep them affordable:
| PDF & PPT each priced at: |
€200/$295/£190/C$295/A$345/NZ$395/¥23,000 |
| Order both the PDF and PowerPoint and save 20%: |
€320/$472/£305/C$472/A$552/NZ$632/¥36,000 |
For help with ordering or for more information e-mail: Miranda.mills@new-nutrition.com
Alternatively,
download the Order form (pdf)
Insights don’t have to cost a fortune
Expertise in the business of food, nutrition and health since 1995
