7 Outstanding Companies in Functional & Health-Enhancing Foods Available in PDF ONLY - £145/$295/€200/C$295/A$345/NZ$395/¥33000 90 pages, 40 illustrations and charts, supported with brand sales data Our latest report, 7 Outstanding Companies in Functional & Health-Enhancing Foods provides insights into the strategies of the most outstanding companies in the field of food and health – insights that anyone can apply to their own business. The seven featured in this report were chosen because they met these three criteria:
Our selection includes some large companies with diverse portfolios (Danone, Unilever, PepsiCo) as well as very focused companies (Yakult and Pom Wonderful) and an entrepreneurial startup (Innocent). Common to all these companies, despite their very different starting points, is a demonstration of how to be successful in food and health. The seven companies are:
Anyone aiming to develop a strategy in nutrition and health, whether it involves developing new brands or reinventing old brands, can learn lessons from these companies and gain insights that can be applied in any setting. The report shows that even businesses with a portfolio of long-established brands whose health credentials are far below what is required in today’s market can successfully refocus themselves on health, provided that management has the vision, the will and the competence. What the seven companies also have in common is that they are connecting to the most important trends in food and health, which are identified in Mellentin’s 10 Key Trends in Food, Nutrition & Health 2008 They are:
We show how companies with diverse portfolios have connected to many of these trends (eight or nine of the trends, in the case of Danone, Unilever and PepsiCo) while other companies are connected to a smaller number of trends, but have such deep expertise in these narrower areas that they have achieved leadership that has become unshakeable. This report also shows that, of the many strategies that companies can adopt, the most successful companies are choosing either:
These strategies – the defining strategies of food and health worldwide, which we explain in this report - are not mutually exclusive and, as we show, some companies often have success using both within the same brand. As the only company in the world dedicated solely to researching the business of food and health we are uniquely able to deliver a wealth of insights and opinions. Plus, our own background in marketing and product development means that we set our analysis in a way that enables companies to connect it to their own strategies. Insights don’t have to cost a fortune. Our expertise means that, unlike anyone else, we can keep them affordable at a price of just £145/$295/€200/C$295/A$345/NZ$395/¥33000. Want to find out more? View the contents page HERE.
|
||||||||||||||||||||||||
Available in PDF only |
||||||||||||||||||||||||
| ORDERING INFORMATION | ||||||||||||||||||||||||
Available in PDF ONLY - £145/$295/€200/C$295/A$345/NZ$395/¥33000 Ordering is easy:
|
||||||||||||||||||||||||
