In a world in which health is becoming a standard for the entire food and beverage industry, one of the current challenges (and a fecund opportunity) lies in the kids’ nutrition market. 

Since 2004 Julian Mellentin has been providing food and beverage industry companies with critical analysis and in-depth research focused on the world of kids’ nutrition.  Through his insights, multinational corporations and small, independent start-ups have gained practical advice about how they can best apply their business and marketing strategies to this still burgeoning, under-developed area of the nutritional market.

Drawing on concrete examples of successful business strategies employed by some of the major companies working in the area of kids’ nutrition, Mellentin has identified five key trends that will have the most impact on the future of the kids’ nutrition market.

The five key trends in kids’ nutrition for 2007 are:

Key Trend 1: Free-from and natural is the future of kids’ food
Key Trend 2: Healthy snacking – the boundaries between health, convenience and indulgence break down
Key Trend 3: Better brains with Omega-3
Key Trend 4: Fibre and probiotics for better bowels
Key Trend 5: It’s all about beverages

Using real case studies from Europe the US, Australia and Japan, and illustrated with graphs, charts and full-colour photographs of products, Five Key Trends in Kids’ Nutrition 2007 is a veritable guidebook for your company – those who don’t take note of the trends identified may find themselves lost in the outskirts of the vibrant, challenging and potent world of kids’ nutrition.

About the author: Julian Mellentin is one of the world’s very few global specialists in the business of food, nutrition and health.

He is editor of New Nutrition Business, the long-established international journal on the global nutrition business (www.new-nutrition.com), which his company publishes, and Kids Nutrition Report (www.kidsnutritionreport.com), the only industry journal in the world focused on this rapidly developing business area.

Julian is co-author of Functional Foods Revolution, Healthy People, Healthy Profits?, the first-ever book on the business of functional foods, now translated into Japanese.  He is co-author with Peter Wennström of Commercialising Innovation: The Food & Health Marketing Handbook, which will be going into a 2nd Edition in March 2007. 

Much in demand as a speaker on functional foods, nutraceuticals and innovation in nutrition and health, Julian also provides businesses worldwide with strategic consultancy on the commercialisation of nutrition science and the development of brands

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