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Wennström’s Four Factors of Success
A simple tool to innovate healthy brands
| Available formats: |
Pricing: |
 PDF – 132 pages, over 60 illustrations and charts, supported with brand sales data |
€50/$65/£45/C$80/A$90/NZ$110/¥6,500 |
| ISBN: 978-1-906297-21-3 |
Publication date: May 2009 |
Alternatively, download the Order form (pdf) |
About this report
Download brochure
 Wennström’s Four Factors of Success is a unique check-list for new product development and brand analysis that takes the guesswork out of food and health marketing.
Developed by brand consultant Peter Wennström, and first used in practice in 1997, this is the first time that this practical, concise and easy-to-follow step-by-step guide has been made available in print.
Intended for anyone involved in marketing, new product development, R&D or science commercialization, you can use the Four Factors to assess:
- What to do to create a health-enhancing brand that resonates with consumers
- What are the gaps in your current brand and product development strategy
- How to fill those gaps in a practical way
- What is the best communication strategy
- How competitor brands are likely to perform
The analysis is supported by 10 detailed case studies which show the Four Factors in action. The case studies cover:
- Water, juices and smoothies
- Dairy drinks and yoghurts
- Soy and cereal drinks
- Energy drinks
- Dietary supplements
And include the following benefit areas:
- Heart health, cholesterol-lowering, blood pressure
- Joint health and movement
- Bone health
- Digestive health
- Immune health
- 5-a-day of fruit and vegetables
- Energy
The Appendix includes working papers so you can carry out your own Four Factors analysis on your own business.
10 reasons to buy FourFactors
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A well-proven analysis tool
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Simple and effective
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A practical ‘back of an envelope’ checklist that takes the guesswork out of food and health marketing
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Helps you to see clearly how to develop a differentiated product proposition
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Helps you reduce the risk of failure when developing a new concept or bringing new benefits to an existing brand
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For over 10 years, tried and tested successfully by seasoned professionals in companies large and small in Europe, Asia, Africa and the US
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Successfully applied and refined in hundreds of projects involving medical foods, functional foods, organic foods, natural foods, dietary supplements and OTC medicines
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Illustrated with short, practical case studies, using supermarket sales data
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A very affordable price
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Sent to you in PDF
About the author
Peter Wennström is one of the world’s leading authorities in functional and healthy food marketing. An international brand management consultant working in pharma, food and supplements, he is the founder of his own agency, Swedish-based Wennström Integrated, and President of London-based agency Healthy Marketing Team. He has been using his Four Factors with clients since 1997 and it is a tool that he has refined and proven in practice since then in Asia, Europe, the US and Africa.
How to order
Alternatively, download the Order form (pdf)
Insights don’t have to cost a fortune – our expertise means that, unlike anyone else, we can keep them affordable:
| PDF |
€50/$65/£45/C$80/A$90/NZ$110/¥6,500 |
For help with ordering or for more information e-mail: Miranda.mills@new-nutrition.com
Insights don’t have to cost a fortune
Expertise in the business of food, nutrition and health since 1995
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