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10 Key Trends in Food, Nutrition & Health 2010
| Available formats: |
Pricing: |
 PPT – 309 slides, product illustrations, charts and tables of data |
PDF & PPT each priced at:
€200/$295/£190/C$295/A$345/NZ$395/¥23000 |
 PDF – 98 pages, over 90 illustrations and charts, supported with brand sales data |
Buy the PDF and Powerpoint together and get a 20% discount:
€320/$472/£305/C$472/A$552/NZ$632/¥36,000 |
| ISBN: 978-1-906297-32-9 |
Publication date: December 2009 |
Alternatively, download the Order form (pdf) |
About this report
Download brochure
Whether you are in ingredient supply or consumer foods and beverages, our annual forecast Ten Key Trends provides unrivalled practical insights to help you develop your plans for the year ahead. This year, as he has done since 1995, industry expert Julian Mellentin has analysed trends in food, nutrition and health and picked out the most important ones for anyone trying to shape a better future for their business.
Our research is fantastic value because, unlike other researchers, we’re the only dedicated experts in the business of food, nutrition and health.
Delivered to you in pdf format or as a powerpoint that you can incorporate into your own presentations, Ten Key Trends provides you with broad and deep insights – all backed with supermarket sales data and our trademark to-the-point opinions.
Each trend analysis in this report gives you the benefit of a concise bullet-point summary of the trend and of the key factors we believe can contribute to enduring success.
Mellentin’s 10 Key Trends for 2010 are:
- Digestive health – a mega-trend moves beyond the tipping point
- An intrinsic health benefit that’s also convenient
- Feel the benefit – the most powerful marketing message
- Energy – a world of untapped opportunities
- Fruit and superfruit – the future of food and health
- Antioxidants – big in America, dead in Europe?
- Weight management
- Healthy snacking
- Packaging and premiumisation
- Bones and movement
This year the report also includes 7 Micro-Trends. These are:
- Protein power
- Kids’ nutrition
- New life for heart-health and cholesterol-lowering?
- Probiotics’ new prospects
- Immunity – a great claim that’s hard to use
- Fresh start for omega-3?
- Beauty an ultra-niche opportunity
In addition, this year we address regulatory issues in Europe and what they mean for which trends are likely to succeed – and which ones might disappear – in the European market.
10 reasons to buy:
- Each trend summarized in bullet-points in a Summary box (so you don’t have to read all the words) as well as a bullet-point summary of the Success Factors for products following each trend.
- We show how brands around the world are already profiting from the trends
- Independent and opinionated
- We focus on long-term trends, not fads
- Based on 350-plus interviews with industry executives
- Supported by supermarket sales data
- Illustrated with a wealth of colour product images and data charts
- 20 years of experience to guide you through the years ahead
- A very affordable price which is why hundreds of companies large and small, in over 40 countries, buy 10 Key Trends every year
- Sent to you in PDF or Powerpoint, or both if you want
About the author
Julian Mellentin is one of the world's few international specialists in the business of food, nutrition and health. Julian is the owner and editor of New Nutrition Business, the leading source of industry and market analysis, which has focused solely on researching and forecasting the nutrition business since 1995.
He is also co-author of:
- The Functional Foods Revolution: Healthy people, healthy profits?, the first-ever book on the business of functional foods, now translated into Japanese.
- With Peter Wennström, Commercialising Innovation: The Food & Health Marketing Handbook
- With Karl Crawford, Successful Superfruit Strategy.
How to order
Download order form
Insights don’t have to cost a fortune – our expertise means that, unlike anyone else, we can keep them affordable:
| PDF & PPT each priced at: |
€200/$295/£190/C$295/A$345/NZ$395/¥23,000 |
| Order both the PDF and PowerPoint and save 20%: |
€320/$472/£305/C$472/A$552/NZ$632/¥36,000 |
For help with ordering or for more information e-mail: Miranda.mills@new-nutrition.com
Alternatively, download the Order form (pdf)
Insights don’t have to cost a fortune
Expertise in the business of food, nutrition and health since 1995
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10 Key Trends in Food, Nutrition and Health 2010
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Our annual forecast of the most important current and future trends gives unrivalled practical insights to help you better shape the future of your business. Delivered to you in pdf or as a powerpoint that you can incorporate into your own presentations, our trends report provides you with broad and deep insights – all backed with supermarket sales data and our trademark to-the-point opinions – as well as a concise bullet-point summary of each trend and the key success factors ...more |
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Using 20 detailed Case Studies of brands addressing a range of benefits – energy, joint health, sports beverages, protein boosting, digestive health, weight management and heart health – this report looks at what makes some functional and health-enhancing brands succeed and what makes others fail. Each Case Study gives our usual independent and opinionated analysis and addresses packaging, choice of ingredients, nutrition profiles, marketing communications, pricing strategies (and why some brands are able to earn premium prices), which consumers buy them and why, all supported with supermarket sales data...more |
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