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Ten Key Trends in Food, Nutrition & Health 2008

Now available in both PowerPoint and PDF!

PPT – 166 slides, product illustrations, charts and tables of data

Fully Updated! The PowerPoint version includes new data and covers the latest, developments in the Key Trends

PDF – 97 pages, 50 product illustrations, charts and tables of data

Purchase the PDF and PowerPoint together to save 20%.

Each priced at £160/$295/€200/C$295/A$345/NZ$395/¥33000

click to download your order form

 

10 Key Trends in Food, Nutrition & Health 2008, authored by Julian Mellentin, is the sought-after annual review of the trends that are defining strategy in food, beverages and health.

We focus on long-term trends, not fads, each one illustrated with examples of how brands around the world are already capitalising on the trends, supported by detailed case studies and supermarket sales data, taken from the 350-plus interviews we conduct with industry executives each year.

10 Key Trends 2008 shows:

  • Why “premiumisation” has become a standard for healthy foods and shows which brands are able to command price premiums of 100%-800% over regular foods – and how they do it
  • Why green tea, probiotics and fibres are the ingredients with the brightest futures
  • Why antioxidants are becoming the biggest “wellness” ingredient, providing a platform for multiple benefits, ranging from beauty to heart health and mood
  • Why omega-3 and plant sterols will continue to turn in a niche performance
  • How packaging innovation is the biggest product differentiator – even in health

 

Mellentin’s 10 Key Trends for 2008 are:

Key Trend 1: Digestive Health – a wellness issue and the biggest opportunity

Key Trend 2: Fruit and superfruit – the future of food and health

Key Trend 3: The marketing power of “naturally healthy”

Key Trend 4: Beauty foods – the newest niche

Key Trend 5: Weight management more about maintaining than losing

Key Trend 6: Mood food feels its way

Key Trend 7: A tipping point for the premiumisation of health

Key Trend 8: Healthy snacking for the “me” generation

Key Trend 9: Kid’s nutrition – connecting to multiple trends is crucial

Key Trend 10: Are antioxidants the new probiotics?

The trends are illustrated with a wealth of data and examples, including the following detailed case studies:

  • Pro Viva – the mass-market digestive health brand
  • Sunsweet PlumSmart – making an everyday fruit into a superfruit
  • Danone – creating a beauty food market in Europe with yoghurt, probiotics and green tea
  • Enviga – Coke’s calorie-burning drink gets off to a healthy start
  • Tea – Unilever repositions it as a drink for brain health
  • Bounce – innovation in snacking for the “me generation”
  • Calci-Yum – redefining kids health in Malaysia
  • Dark chocolate – the growth and marketing of a high antioxidant superfood

As the only company in the world dedicated to researching the business of food and health we are uniquely able to deliver a wealth of insights and opinions. Plus, our own background in marketing and product development means that we set out the trends in a way that enables companies to connect them to their own strategies.

Insights don’t have to cost a fortune. Our expertise means that, unlike anyone else, we can keep them affordable with a price of just $295/€200/£145.

The combination of practical insights at an affordable price means that hundreds of companies large and small, in over 40 countries, buy Ten Key Trends every year.

“I first bought New Nutrition Business’s 10 Key Trends in 2005. It is a constant companion, it provides clear pointers to the future and I use it in all my business planning with food companies. I enjoy New Nutrition Business’s proactive approach to the market – they were the first to make the food and health link so emphatically.”

David Irving, Businessman and Academic, ex-CEO Heinz Wattie Australasia

 

Julian Mellentin is co-author of both The Functional Foods Revolution: Healthy people, healthy profits?, the first-ever book on the business of functional foods, now translated into Japanese, and Commercialising Innovation: The Food & Health Marketing Handbook.

 

Pdf format

Powerpoint format

 

Available in PDF and Powerpoint

New! PowerPoint Publication Date: June 2008

PDF Publication Date: 10th December 2007

 
ORDERING INFORMATION

Available in PDF - £160/$295/€200/C$295/A$345/NZ$395/¥33000


Available in PowerPoint - £160/$295/€200/C$295/A$345/NZ$395/¥33000


Order both the PDF and PowerPoint together to save 20% - £256/$472/€320/C$472/A$552/NZ$632/¥52,800

Plan on presenting the PowerPoint company-wide? Please contact info@new-nutrition.com to purchase a corporate license.

CLICK HERE to download your order form (PDF format)

  
  • Please complete the form, and either fax it, or mail it to the address shown.
  • Once your order is received you will be sent a link to download a pdf.
 

(If you do not have Adobe Acrobat Reader, you can download this for free from http://www.adobe.com/products/acrobat/readstep2.html)

   

Or alternatively email info@new-nutrition.com to order

   

If you have any difficulties with these procedures, please email: info@new-nutrition.com

  
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Failures in Functional Foods & Beverages: And what they reveal about success

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The functional foods market is a complex one. Success with a new product or ingredient is rare. This unique 98-page report examines failures by functional brands and ingredients....more

10 Key Trends in Food, Nutrition & Health 2009

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Trends & Strategies in Weight Management: Ten Key Case Studies

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Probiotics: Successful Strategies from the Global Marketplace

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This report is written for anyone trying to develop an effective strategy in the challenging and fast-changing area of probiotics. It sets out the seven steps to creating a successful probiotic brand and describes probiotic strategy both in dairy and emerging new segments such as fruit juice and solid foods ...more
Superfruit: new book defines strategy for superfruit success

Superfruits are the product of a strategy, not something you find growing on a tree.

Superfruits are revolutionising the way consumers relate to fruit and fruit-based products. And yet just a handful of fruits have crossed over from commodity status to superfruit stardom. This book provides a checklist for superfruit success. ...more
To see our complete list of Reports & Case Studies

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